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TRAI SMS Regulations Be it SMS or Email, at Octane we have always believed in permission marketing. The latest ruling from TRAI goes on to show how badly the word permission was abused. Because of breach of law by few, even the genuine sender is suffering today. Just imagine how important it is for an online brand to send communication to a customer who has just shopped online. If this user is on DND, and does not apply for partial delisting, you will miss out reaching him via SMS. We believe that the brands will have to depend heavily on email for most of the critical activities. Octane provides easy to use API integration for registration, forgot password, and transaction emails.The chances of hitting the inbox increases substantially, because the emails are relayed from our white listed IPs. You just have to integrate the API and we will take care of the rest.

Advantages of integrating Octane’s API:

• Ability to view reports even for campaigns sent using API • Using API you can send both HTML/Text email • No need to worry about IP white listing, Octane will take care of it • No need to invest on your own mailing server

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What exactly does the piece of information by TRAI means? And how is it relevant for marketers and consumers both? If you got confused by what the TRAI is trying to say, there is no need to worry. We’ve got it sorted out in plain and simple terms.

Click here to read our blog “TRAI(ing) too hard”