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The third edition of TOUG :: Mumbai was held on the 27th of September, 2012 at the The Regale by Tunga, Andheri. As always, it was a great session of knowledge sharing and unparalleled networking led by Octane’s Mumbai based team.

The topic of discussion for the TOUG Mumbai was ‘Direct Marketing In The Age Of Digital’.

Direct marketing, as we all know is a channel agnostic form of communication that focuses completely on the consumer. It is targeted and measurable and it is practised by businesses of all sizes – from start-ups to Fortune 500 companies.

As a practice, it has been around for many years but with the advent of digital marketing, it too is going through a period of deep, fundamental changes. Our topic for the event took a close look at this phenomenon led by a brilliant presentation and talk by our speaker.

Event Speaker:

vatsal-asher-27-sep-2012 Vatsal Asher, Director & CEO – DMAi, was our guest speaker for the meet on the 27th of September in Mumbai.

He has had a prolific career spanning over 17years. He led the Marketing and Business functions at some of the biggest organizations in the Telecom & Retail sector such as Tata Teleservices and RPG-Spencer’s, Reliance Retail Ltd. where he put forth his expertise in shaping up marketing processes and launching significant projects. Prior to joining the cause of advocating responsible marketing by strengthening DMAi’s presence as an apex body, Vatsal was associated with Deepak Fertilisers & Petrochemicals Corp. Ltd. as the Vice President – Customer Experience.

At this TOUG event, he talked about the importance and flexibility of direct engagement with clients and customers using today’s powerful and evolving digital technologies. He also emphasized on the constant transformation that digital marketing is undergoing today in an effort consolidate its relevance to marketers in the time to come. His session was very interactive and interesting as he shared several examples and videos on how a company should communicate with their customers. A few pictures from the event are showcased below.

Event Picture Gallery


We would like to thank all the delegates of our TOUG meet in Delhi on 27th of September 2012 for giving us their valued and insightful feedback about the event. We’ve collated all the data and have presented it here to share it back with the community that so positively supports us.