Are you overlooking some of the “new essentials” necessary for success in today’s complex email marketing world?
Today’s savvy marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face. There’s a lot at risk for those who don’t follow the essential rules of email engagement – from undelivered emails and missed sales opportunities, to blacklisting and beyond. Octane’s workshop on ‘Email Marketing New Essentials’will help you reduce those risks and conquer email marketing challenges. We will discuss contemporary best practices that can help you get the most from your email marketing efforts. We will discuss the various methods to obtain email addresses, send out html/text emails, track each Email Campaigns effectiveness, and use the data to fine-tune your email marketing strategy.
Specifically we will cover the following topics:
After successful completion of this workshop, the marketers will have a detailed understanding of how the industry’s greatest practitioners use e-mail to achieve their marketing objectives, and how they can execute successful campaigns themselves. Participants will review e-mail as a marketing medium and understand the common factors underlying the success of e-leaders. They will learn how to assemble the building blocks of successful e-mail marketing campaigns. The marketers will learn from practical insights on how to create effective customer profiling programs which essentially will increase the success of your permission based email marketing programs