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Company : Octane Marketing Pvt. Ltd. Wednesday, June 17, 2015 10:00AM IST (4:30AM GMT)

85% of India Retailers say Email Marketing is their Primary Channel for Customer Engagement for 2015.

New Delhi, Delhi, India OctaneGo.com celebrates the ReTechCon (Retail Technology Conclave) being organized by RAI by releasing the 3rd edition of its Retail e-Marketing Research. With an ardent participation from more than 80+ Retailers across India, this study encapsulates the present state of Retail Marketing in India and aspirations for 2015. Retail e-Marketing Research Key Highlights of India Retail e-Marketing Study: text: Retailers Association of India (RAI)
  • Customer Acquisition still remains the Primary Marketing Goal of India Retailers, with 58% Retailers voting for the same.
  • Social Media is voted as the Primary Online Activity by 79% of India Retail Marketers, a 30% increase over 2014.
  • Print Promotion (77%) remains the top choice of retailers as their preferred Offline Marketing Activity.
  • More than 85% of India Retail Marketers vote for Email as an important channel of their marketing Plan. Email Marketing continues to be in the Top 3 Online Marketing Channels for Retail in India.
  • 95% Retailers said that mobile is important or very important to them as they use it as a part of their Marketing Strategy.
  • 72% of e-Commerce companies with annual turnover of Rs. 20crores to Rs. 100crores generate 30% or more of their revenues from Online Marketing.
  • Today, Shopping Cart Abandonment is an important issue for Online Retailers. Deploying a simple Cart Abandonment Program (CAP) increases revenue by reducing Cart Abandonment Rates. Yet only 12% of India Retail Marketers have deployed a Cart Abandonment Program currently.
  • Commenting on the release of this annual industry report, Punit Modhgil, Managing Director & Co-founder, Octane Marketing (octane.in) said, “2015 is a year of digital for India Retailers. We see a rise in usage of Social Media and a continued importance of Email & SMS Marketing. The larger deployment of Cart Abandonment Programs can add 10-15% additional revenues to e-Commerce companies in India. Though the focus has been on acquiring traffic online, we anticipate conversion ratios (clicks to cart, cart to order) getting a sharper focus this year.” 3rd Annual India Retail e-Marketing Study can be downloaded at: http://octaneresearch.in/research/india-retail-e-marketing-study-2015/ About Retailers Association of India (RAI): Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI is a not-for-profit organization (registered under section 25 of Companies Act, 1956), works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. RAI is the body that encourages, develops, facilitates and supports retailers to become modern and adopt best practices that will delight customers. RAI has a three charter aim of Retail Development, Facilitation and Propagation. More information at www.rai.net.in. About Octane: OctaneGo.com is India’s first multi-channel platform for integrated Digital 1:1 marketing campaigns on Email & SMS. Marketers can send integrated campaigns on a clean, spam-free marketing platform; built on intelligent software which is available on demand online (pay as you go, zero upfront cost, zero lead time to start).More information at: www.octanego.com. Photo Caption: India Retail Online & e-Commerce 2015 Primary Media Contact: Swati Mehta, Email: swatimehta@octane.in, Phone: +91-9971500449 SOURCE: Octane Marketing Pvt Ltd