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Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. India's no. 1 email marketing service provider.

Press Releases

Media Coverage

 
63% of India Marketer voted Customer Acquisition as their Top Primary Marketing Goal for 2017. Read More >>
Octane Marketing won industry recognition at the recently concluded Drivers of Digital Awards for. Read More >>
“…India’s CMOs have dialled up their investments in digital marketing. In terms of impact, India’s Marketers have recorded Social and Email Marketing to be the top performing online marketing channels.” Read More >>
85% of India retailers vote email marketing as the best channel for customer engagement. Read More >>
Aditya Birla’s Madura Fashion won industry recognition at the recently concluded India Digital Summit for its online venture Trendin.com. Read More >>
Customer Acquisition is the primary focus for marketing activities to be carried out in 2016 for a majority (58%) of India Marketers Read More >>
India e-Commerce sector is growing at a rapid pace and the revenues are forecasted to be between 16-20 bn $ for 2015. Cart Abandonment by online shoppers has emerged to be a critical issue with as many as 70% online shoppers in India abandoning their carts before the final purchase. Read More >>
Octane Research’s 2nd Inbox Report is the only annual study on ‘State of Email Marketing in India. This report aims to provide marketers with an opportunity to understand di­fferent ways on using email for successful consumer campaigns. This State of Email Marketing in India report, first of its kind, tracks over 10 Billion promotional emails sent in India in 2014. Read More >>
OctaneGo.com celebrates the ReTechCon (Retail Technology Conclave) being organized by RAI by releasing the 3rd edition of its Retail e-Marketing Research. With an ardent participation from more than 80+ Retailers across India, this study encapsulates the present state of Retail Marketing in India and aspirations for 2015. Read More >>
Businesswire India: Octane.in celebrates the Global Marketing & Advertising Week (GMAW) being organized by DMAi by releasing the 1st edition of its Unsubscribe 2015 report. With an analysis of 25 Million+ emails from 250+ brands, this research study provides detailed insights for India marketers on why Online Consumers unsubscribe from email marketing campaigns. Read More >>
Businesswire India: Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an 80% growth since 2011. Read More >>
PR newswire : Octane.in, India’s leading email marketing company, in collaboration with the Retailers Association of India (RAI), has announced the release of the “India Retail e-Marketing Study 2013” today at RAI’s ReTechCon 2013 event in Mumbai. Read More >>
Businesswireindia : Octane.in, India’s leading email marketing company has announced the online release of its third annual e-Marketing research report, “Spark the Surge”, in HTML & PDF formats. The report is now available for free on the research section of Octane’s website (www.octane.in/research). Read More >>
Business Wire India : Octane.in, the enterprise email marketing company (www.octane.in), today announced that Snapdeal.com has tapped Octane.in for its email marketing campaigns central to its operations. With the Octane Premium Platform, Snapdeal is powering up its successful email campaigns including segmentation, advanced targeting, automatic responses and email marketing analytic functions. Delivering hundreds of email campaigns every month reaching out to millions of opt-in subscribers, the Snapdeal team is leveraging the flexibility and massive scalability of Octane’s cloud computing platform to successfully leverage the power of email marketing.  Read More >>
Business Wire India : Octane.in, India’s leading email marketing company has announced the release of its third annual industry research report, “Spark the Surge”, as part of the Octane Research series. India marketers have shared their ideas and investment plans for online marketing for 2013 making this research a definitive guide to marketing campaign planning and execution over the next 12 months.  Read More >>
Press Releases : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>
New Delhi, Delhi, India – Octane (Business Wire India) : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>
Press Release : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>
By Abhilasha-Dafria : Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. Octane is India’s first ESP to provide a “Do It Yourself” (DIY) platform to relay and track multichannel (email+sms) campaigns. Their biggest USP is their stand against spamming; they are here to create a clean marketing channel for marketers who genuinely want to engage with their audiences. This cloud-based software is completely built based on user feedback.  Read More >>
On the eve of Digital India Summit 2010, a Delhi based marketing technology company, Octane Marketing, announced the availability of its integrated mobile marketing services in India. Octane, a leader in providing permission email marketing solutions to corporates, has now added another feather to its product offering. Read More >>