Power of One: integrated email, sms and social media messaging
Marketing has moved from ‘getting the message out’ to ‘creating a conversation and a dialogue’ with the customer community. In this context, the role of an online marketer is changing from ‘batch and blast’ processing to creating ‘listening posts’ and ‘dialogue hubs’ in the communities. To reach this goal, a marketer needs to leverage the power of various communication channels and technologies- be it email, sms or social media. We have seen that email and sms offer some very unique advantages:
No longer does a marketer have to use multiple systems to send out email or sms messages. Octane’s Power of One engine integrates all of these customer communication channels in two ways. First, Using Octane’s marketing platform, a marketer can leverage the sum total impact of sms, email and social media and send out communication/campaigns in one easy way. Second, Octane provides ‘out of the box’ integration for social media (twitter, facebook etc.) email content thereby making it easier for the community to share the message with others. This results in viral spread making a larger impact of the marketing message through ‘earned media’.
The empowered marketer can see the impact of campaigns using a single standard tool for all channels-email, sms or social media. Octane’s Power of One is available across all editions.