Have you got right kind of permission?
If yes? Then go right ahead and try out our platform for free to send your e-marketing campaigns today!
If not, then as a digital marketer, you need to make sure that your campaigns comply with the guidelines for permission. You never want to be identified as a spammer, so every single subscriber in your list must fall into the OK category.
OK TO USE
Opted in from my site
Each subscriber opted in from my own web site where I explained when and what I’d be contacting them about.
Purchased a product from me
This person is a customer that purchased from me within the last 1 years.
Handed me their business card at a trade show or other event knowing I would contact them
If you told the card owner you would be in contact, you have permission. If you did not suggest either with a sign or verbally that you would be contacting them, you do not have permission.
They completed an offline form and indicated they wanted to be emailed
If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
DEFINITELY NOT OK TO USE
I haven’t emailed the recipient’s address for more than 2 years
Permission doesn’t age well. Even if you got their permission legitimately, they won’t remember giving it to you. If you haven’t sent something to that address in the last 2 years, you can’t start now.
I obtained the email addresses from a third party
Whether you purchased a list, were provided one by a partner or bought a bankrupt competitor’s customer list, those people never gave YOU permission to email them and they will consider your email spam. No matter the claims of the source of this list, you cannot email them with Octane.
Scraped or “copy and pasted” the addresses from the Internet
Just because people publish their email address doesn’t mean they want to hear from you.