Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. India's no. 1 email marketing service provider.

SME Business Transformation : There is always a difference between working for an organisation and making an organisation work. Having worked as an employee for firms big and small and then evolving into an entrepreneur, I have seen this difference very closely in a relatively short period of time.  Read More >>

Business Wire : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>

Press Releases : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>

New Delhi, Delhi, India – Octane (Business Wire India) : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>

Press Release : Octane.in, creator of India’s first on-demand multi-channel marketing campaigns platform, has announced the free release of its second annual research report “Gearing Up for Growth-India e-Marketing Outlook 2012” on its website www.octane.in.  Read More >>

By Abhilasha-Dafria : Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. Octane is India’s first ESP to provide a “Do It Yourself” (DIY) platform to relay and track multichannel (email+sms) campaigns. Their biggest USP is their stand against spamming; they are here to create a clean marketing channel for marketers who genuinely want to engage with their audiences. This cloud-based software is completely built based on user feedback.  Read More >>

By MediAvataar’s News Desk: Social Media and Email Marketing emerge as the top customer engagement channels and with the TRAI directive in September 2011 on SMS based promotional messages to curb the spam menace, it is interesting to note that 33% of India marketers report that their marketing promotions have been impacted. 68% of India marketers are in favor of a code of conduct (36%) or a strong anti-spam law (32%) like the CAN-SPAM in the US to stop spamming in India.  Read More >>

New Delhi, Jan 22 (PTI) As use of social media spreads like wild fire, automobile companies are cashing in on the opportunity to tap younger customers and are more than doubling their spending to market products through sites like Facebook and Twitter.  Read More >>

Market observers also feel that the auto companies are heading towards the right direction with the use of the social media as a marketing tool.  Read More >>

As use of social media spreads like wild fire, automobile companies are cashing in on the opportunity to tap younger customers and are more than doubling their spending to market products through sites like Facebook and Twitter.    Read More >>

As per a release by Profit.ndtv.com, Maruti Suzuki India, Hyundai Motor India Ltd and Tata Motors, the top three volumes player in the Indian automobile market, are leaving no stones unturned to tap the potential of social media which they consider very important for future.  Read More >>

Major players like TATA Motors say: We engage with customers through social media marketing, answer their queries on social networking sites like Facebook, Twitter and so on. Besides the metros, we also received good response from small towns.  Read More >>

As per a release by Indiantelevision.com, following the Telecom Regulatory Authority of India’s (Trai) directive on usage of SMS for promotional messages, marketers plan to increase their budgets towards email marketing by more than 11 per cent in 2012.  Read More >>

With the TRAI directive in September 2011 on SMS based promotional messages to curb the spam menace, it is interesting to note that 33% of India marketers report that their marketing promotions have been impacted.  
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According to India e-Marketing Outlook 2012, conducted by Octane.in, Social Media and Email Marketing will emerge as the top two online marketing initiatives that will see an increase in marketing investments in 2012, as compared to 2011. The Annual India e-Marketing 2012 is an analysis of ideas and perspectives shared by Chief Marketing Officers, Vice President-Marketing, Marketing Heads and Marketing Managers of select 380 companies in India.  Read More >>

E-Marketing in India has witnessed phenomenal growth in recent few years as an efficient distribution channel to reach out to the consumers, offering a unique value generating proposition for all stakeholders. According to a research report released by Octane.in , an email service provider cum on-demand multi-channel marketing campaigns platform, high adoption of online and mobile technologies in India are reasons for such growth. The internet usage in India has almost tripled over the last three years and there are more than 100 million internet users and 800 million mobile connections in the country.Read More >>

According to a report by Delhi-based Octane Marketing, 86 per cent of leading marketers in India use email and SMS as the most vital client engagement platform. The report also reveals that 34 per cent of marketers are using this platform for daily communications with their audiences. Read More >>

On the eve of Digital India Summit 2010, a Delhi based marketing technology company, Octane Marketing, announced the availability of its integrated mobile marketing services in India. Octane, a leader in providing permission email marketing solutions to corporates, has now added another feather to its product offering. Read More >>

As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and companies.Read More >>

Betting big on online retailing, Future Group today said it is targeting at least 10 per cent of the group’s total retail revenues to come from digital platforms in the next three years. As a part of the plan, the group is strengthening its online businesses led by FutureBazaar. Read More >>