Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkdin
Hide Buttons
Spam Free

Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. India's no. 1 email marketing service provider.

Media Coverage

Press Releases

 
A 2016 survey of marketing professionals in India by Octane Research found 66% of respondents considered social media marketing their leading digital marketing activity. Read More >>
63% of India Marketer voted Customer Acquisition as their Top Primary Marketing Goal for 2017. Read More >>
Octane Marketing won industry recognition at the recently concluded Drivers of Digital Awards for Via.com’s ‘Biggest Online Travel Sale’ email campaign. Read More >>
85% of India retailers vote email marketing as the best channel for customer engagement. Read More >>
85 percent of India Retailers in 2015 considered e-mail marketing as their primary channel for customer engagement. Social Media was voted the primary online activity by 79 percent of India’s retail marketers, a 30 percent increase over 2014, according to a recent Octane and RAI (Retailers Association of India) study. Read More >>
Few online retailers in India are using cart abandonment programs to entice back those shoppers who have failed to complete the purchase journey, according to a new report. Read More >>
How India travel companies are planning campaigns for online customers. Read More >>
Thinking Aloud: Octane Marketing’s 5th Annual State of e-Marketing India Study, throws light on how India marketers see the digital marketing space in 2015. Read More >>
The RAI – Octane Report gives an accurate idea of the difference between online and offline retailers’ marketing activities. Get insights on mobile @ e-marketing, marketing mix and spend, customer engagement and much more. Read More >>
Inc. India: Mobile is the established frontier of e-Marketing in India, from a recent report from marketing technology company Octane. Igniting Engagement- India eMarketing Outlook 2104 analysed the reporting meter of 500 Million + emails that are sent through the Octane platform every month and found 100% increase in opens of mobile devices. Read More >>
PR Newswire India: Octane Marketing (Octane.in), India’s leading email marketing company, in collaboration with the Direct Marketing Association of India (DMAi), has announced the release of ‘Igniting Engagement’, the fourth edition of its annual e-Marketing research report at the DMAi Convention 2014 event in New Delhi. Read More >>
PR Newswire India: Octane Marketing (Octanbe.in) launched their 4th flagship Annual e-Marketing Outlook in association with the Direct Marketing Association of India (DMAi) at the DMAi convention, New Delhi. Read More >>
PR Newswire India : The State of e-Marketing in India 2014 is all about Igniting Engagement says the annual flagship report by Octane.in in association with DMAi (Direct Marketing Association of India). Read More >>
PR Newswire India : Octane.in in association with DMAi launched their annual e-Marketing outlook at the DMAi Convention. The report talks about tips and strategies for successful practices in e-Marketing in 2014. Read More >>
India Today : Octane.in, India’s leading email marketing company, in collaboration with the Retailers Association of India (RAI), has announced the release of the “India Retail e-Marketing Study 2013″ today at RAI’s ReTechCon 2013 event in Mumbai. Read More >>
Moneylife : Octane.in, India’s leading email marketing company, in collaboration with the Retailers Association of India (RAI), has announced the release of the “India Retail e-Marketing Study 2013″ today at RAI’s ReTechCon 2013 event in Mumbai. Read More >>
Zeenews : Octane.in, India’s leading email marketing company, in collaboration with the Retailers Association of India (RAI), has announced the release of the “India Retail e-Marketing Study 2013″ today at RAI’s ReTechCon 2013 event in Mumbai.Read More >>
PTI news : Octane.in, India”s leading email marketing company, in collaboration with the Retailers Association of India (RAI), has announced the release of the “India Retail e-Marketing Study 2013″ today at RAI’s ReTechCon 2013 event in Mumbai. Read More >>
DNA : Jaipur may rank third in terms of consuming products at eBay, but when it comes to conducting commerce via etailing sites, it seems to be far, far behind vis-a-vis the rest of the country. At least that is what emerged out of two days of conferencing on the subject at Rajasthan’s first eTailing India Conclave at ITC Rajputana, on Thursday and Friday. Read More >>
Moneylife.in : Octane.in, India’s leading email marketing company has announced the online release of its third annual e-Marketing research report, “Spark the Surge”, in HTML & PDF formats. The report is now available for free on the research section of Octane’s website (www.octane.in/research). Read More >>
Telegraph India : Octane.in, India’s leading email marketing company has announced the online release of its third annual e-Marketing research report, “Spark the Surge”, in HTML & PDF formats. The report is now available for free on the research section of Octane’s website (www.octane.in/research). Read More >>
Manoramaonline : Octane.in, India’s leading email marketing company has announced the online release of its third annual e-Marketing research report, “Spark the Surge”, in HTML & PDF formats. The report is now available for free on the research section of Octane’s website (www.octane.in/research). Read More >>
The Economic Times : MUMBAI: Internet marketing is gaining traction in Andheri East. Marketing firms based in Andheri East are taking cues from trends and are advising online and social marketing techniques across multiple channels to their clients. Read More >>
Bizreport : One of India’s most prominent email marketing companies has revealed the findings of its third annual industry research report showing that, while email continues to be the leader in terms of ROI and lead generation, marketers in India are increasingly looking to multi-channel campaigns including social and mobile. Read More >>
Dazeinfo : India is the second largest mobile handset market in the world, despite the smartphone penetration in the country hasn’t reached up-to-the-mark. Smartphone ownership in India shows discrepancy with the income level and age group. According to a recent research report from Octane Marketing Pvt. Ltd, 650 mobile handsets were launched in 2011, out of them, 195 models were of touch screen. At present, there’re more than 80 crore (800 million) mobile phone subscribers in the country. Read More >>
Mediavataar : Email is a method of communication. Of connecting with someone, of delivering a message, of having a conversation, but mostly though, email is about engagement. And perhaps that’s why; it didn’t take long for these ‘digital letters’ to morph into advertisement material, flyers, posters, newsletters, coupons and the like.  Read More >>
Mediavataar : There is always a difference between working for an organisation and making an organisation work. Having worked as an employee for firms big and small and then evolving into an entrepreneur, I have seen this difference very closely in a relatively short period of time.  Read More >>
By MediAvataar’s News Desk: Social Media and Email Marketing emerge as the top customer engagement channels and with the TRAI directive in September 2011 on SMS based promotional messages to curb the spam menace, it is interesting to note that 33% of India marketers report that their marketing promotions have been impacted. 68% of India marketers are in favor of a code of conduct (36%) or a strong anti-spam law (32%) like the CAN-SPAM in the US to stop spamming in India.  Read More >>
New Delhi, Jan 22 (PTI) As use of social media spreads like wild fire, automobile companies are cashing in on the opportunity to tap younger customers and are more than doubling their spending to market products through sites like Facebook and Twitter.  Read More >>
As use of social media spreads like wild fire, automobile companies are cashing in on the opportunity to tap younger customers and are more than doubling their spending to market products through sites like Facebook and Twitter.    Read More >>
As per a release by Profit.ndtv.com, Maruti Suzuki India, Hyundai Motor India Ltd and Tata Motors, the top three volumes player in the Indian automobile market, are leaving no stones unturned to tap the potential of social media which they consider very important for future.  Read More >>
Major players like TATA Motors say: We engage with customers through social media marketing, answer their queries on social networking sites like Facebook, Twitter and so on. Besides the metros, we also received good response from small towns.  Read More >>
As per a release by Indiantelevision.com, following the Telecom Regulatory Authority of India’s (Trai) directive on usage of SMS for promotional messages, marketers plan to increase their budgets towards email marketing by more than 11 per cent in 2012.  Read More >>
With the TRAI directive in September 2011 on SMS based promotional messages to curb the spam menace, it is interesting to note that 33% of India marketers report that their marketing promotions have been impacted.  
Read More >>
According to India e-Marketing Outlook 2012, conducted by Octane.in, Social Media and Email Marketing will emerge as the top two online marketing initiatives that will see an increase in marketing investments in 2012, as compared to 2011. The Annual India e-Marketing 2012 is an analysis of ideas and perspectives shared by Chief Marketing Officers, Vice President-Marketing, Marketing Heads and Marketing Managers of select 380 companies in India.  Read More >>
E-Marketing in India has witnessed phenomenal growth in recent few years as an efficient distribution channel to reach out to the consumers, offering a unique value generating proposition for all stakeholders. According to a research report released by Octane.in , an email service provider cum on-demand multi-channel marketing campaigns platform, high adoption of online and mobile technologies in India are reasons for such growth. The internet usage in India has almost tripled over the last three years and there are more than 100 million internet users and 800 million mobile connections in the country.Read More >>
According to a report by Delhi-based Octane Marketing, 86 per cent of leading marketers in India use email and SMS as the most vital client engagement platform. The report also reveals that 34 per cent of marketers are using this platform for daily communications with their audiences. Read More >>
As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and companies.Read More >>
Betting big on online retailing, Future Group today said it is targeting at least 10 per cent of the group’s total retail revenues to come from digital platforms in the next three years. As a part of the plan, the group is strengthening its online businesses led by FutureBazaar. Read More >>