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GOSF 2014  

Great Online Shopping Festival (GOSF) is here again!


Google's Great Online Shopping Festival for Indian consumers or GOSF as it is popularly called will be holding its 3rd edition from 10th to 12th December 2014. Last year, in its second edition, GOSF had hit such popularity with India consumers that it had to be extended by an extra day. 2014 saw Flipkart's Big Billion Day sale reap rich dividends for many online retailers with Flipkart reporting more than $100mn in 10 hours.

Will GOSF 2014 prove to be a bigger sales multiplier?
 
 

GOSF 2014 Marketing Campaigns


In 2013, GOSF pulled in 2 million visitors (twice that of 2012, its initial year). Google had partnered with over 200 India ecommerce brands and many reported daily sales jumping 3 to 4 times. Google said between 2pm and 8pm was the peak time of traffic each day, with 62 percent viewers coming from the 18 to 34-year old category.

Though the high visibility Google campaign managed to drive a huge chunk of traffic to the popular sites, we saw that online marketers in the top 50 etail companies were ready in 2013 with their detailed campaigns much in advance. In addition to social and SEM campaigns, almost all Ecommerce companies used various engagements through email marketing with targeted, segmented campaigns. For a detailed assessment of online marketing of Ecommerce companies in India, you may want to look up our 2014 eCTR report.
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Online Marketing of 85 eTailers Analyzed
CTR eTail 2014
 
Contribution of e-Marketing to the overall sales revenue*
CTR eTail 2014
 

Email Marketing GOSF 2014: Top 3 India must-dos for higher revenue impact


Top 20 e-commerce leaders in India use Octane's platform their Digital 1:1 Marketing (Email and SMS) campaigns. 2013 was no different. At Octane, we typically see between 10-25% of revenue conversion from email campaigns for most ecommerce companies which deploy best practices campaign techniques.

For 2014, we believe these 3 trends are important for India marketers to make the most of their email marketing campaigns for GOSF:
  1. Warm plan to scale up peak campaign capacity leading up to GOSF. This needs higher level of investments, gradual scaling up (sudden spurts in volumes impact inbox deliverability), subscriber list audit & scrub (actives vs in actives)
  2. We expect at least 50% jump this year in consumers opening up their emailers on mobile devices compared to last year. Responsive Design Mailer is a critical necessity this year
  3. We believe integrating SMS + Email for GOSF campaigns will drive a higher level of impact and conversion. These are often thought as standalone channels with little integration in terms of messaging and CTAs. Gamification between these two channels helps increase engagement leading to conversion for each promotional campaign
*CTR eTail 2014
 
In our opinion, your success with GOSF this year (2014) can be directly linked to your success with email marketing campaigns. Are you ready for it? We at Octane can certainly help if you would like to benefit from the goodness of great email marketing campaign- a combination of platform and best in class know-how.

Call us at our exclusive GOSF number (+919971500449) or fill up the adjacent form and one of our Octaners will get in touch with you within hours to help you with your Great Online Shopping Festival (Google GOSF) needs.

Best wishes for your GOSF 2014 campaigns!
  Yes, I am interested in knowing more about powering up my Email & SMS marketing for GOSF. Please get in touch with me asap. Here are my details:

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