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Goal Tracking

Once you’ve added your Google Analytics tracking code and sent your Octane campaign, you’ll be able to view the campaign stats in your Google Analytics account. Goal is an optional campaign feature that tracks subscriber activity on your website, and can be used to send Trigger Emails or to create targeted segments for new campaigns. Goal allows you to track subscribers from your campaigns to your website. When a subscriber clicks a link in a Goal-enabled campaign, Octane installs a cookie in their browser that assigns a unique id to them. Octane uses this unique id to track subscribers to any websites with the Goal tracking code snippet installed. Goal tracking information can be used to create segments. Anytime that subscriber returns to your website, the cookie is referenced to track their activity on your site without the subscriber having to click from a Octane campaign.