E-Commerce business relies on e-Marketing or online marketing for customer acquisition, customer retention and brand awareness. While many of the e-commerce players are investing in television and print advertising, the mainstay of their online business continues to be e-marketing.
According to our CTR e-Tail Report 2014 that investigates e-Marketing initiatives of Top 85 e-commerce companies in India, 31% marketers in India allocate over 50% of their marketing investments on online marketing. The report also throws light on e-marketing activities of e-commerce marketers that says Search and Email are reported to be the best online marketing channels in terms of conversions into orders and marketing ROI.
Email Marketing for E-commerce in India
RAI and Octane surveyed 100 Retail marketers in India to know how e-Marketing helps them in customer engagement. A whopping 74% of marketers see Email as a core component of their marketing initiatives.
We took a deep dive to know how email as a tool helps to attain Marketing ROI. The large e-commerce companies in India report between 15-25% of the monthly revenues consistently through their email marketing programs. While the average return on email marketing investment for the majority of mid-large ecommerce companies in India is between 5-10%, what distinguishes the larger players is the sophistication and maturity of both the email marketing platform and the CRM processes around it. This clearly shows that Email as a Digital 1:1 channel has seen tremendous success in terms of conversion rates and Marketing ROI.
Best hour of the day to send email for E-commerce companies
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How can Octane help you with the best in class Email Marketing for E-commerce?
At Octane we cater to India's top most E-commerce companies, which also constitutes of 70% of our clientele.
We have many Email Marketing programs for e-commerce companies, with which they can leverage not only in terms of revenue but also help them deploy sophisticated and targeted email campaigns. E-Commerce companies can use email marketing from the following programs:
CRM and Automated Triggers
Subscriber and Data Base Audit and Segmentation
Our software also provides competitive Tools and Features that will help e-commerce marketers to step-up their email marketing initiatives:
Easy List Management
Google Analytics Integration
A/B Split Campaigns
Automated Triggered Campaigns
Video Email Marketing
HTML Editor and Parser
We also have a partner promotions business called Reach Right, wherein we help business to reach out to their target audience. At Octane we believe in 100% consent based marketing, where we don't encourage buying or selling lists and we have a strict no-spam policy.
Our E-commerce Clients:
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