Who we are?We are a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get the desired results and be a success. So, we offer capable software, customized technological solutions to fit all your needs. We don’t however, believe in customer alienation and therefore are strong believers of best practices like opt-in lists. Our services and technologies help companies interactively communicate with their audiences online, without ever needing to spam them.
Idea behind octaneAll great ideas are born out of desperation. We were desperate! You would identify with this too if as a professional web developer or marketing manager you have burnt your fingers trying to run an email based promotion such as a marketing campaign or a newsletter. Whether for your own self or for a client, did you bend over backwards trying out different tools and options to develop and run a successful promotion? Were you satisfied by what you achieved or did you feel that the fizz was missing? Somewhere the design element was lacking the zing or was there no bang when the campaign hit the market? Did you think you could have done more? Did you feel helpless at your inability to pin down why you didn’t hit the bull’s eye? We felt it too! So we rolled up our sleeves and decided to do something that would give that extra kick to the campaign. Thus Octane was born! – to overcome helplessness and put the power to do things your own way in your hands! When we developed our first version, it was a tool that was used to manage (and still does) email based communication campaigns. However, with an eye on the going ons in the market, we foresaw the need for a product, that offered the intelligence to read a customer’s mind and take concrete decisions through our state of the art analytical structure. A product that would make our e-marketers as efficient as a genie when it comes to sending millions of emails in a time span of hour/s. Thus Octane in its present avtar was developed; extensively tested and finally offered to the public. But that has not been the end of the road for us. To be the king of the jungle you have to be one step ahead of the others! You have to be faster, sharper, better…and so to be the best email based marketing tool Octane has continued to undergo upgrades and improvements since then.
Why are we called octane?
We’ve borrowed the term ‘Octane’ from two distinct sources. First, the Hydrocarbon industry, where it stands for ‘energy potential’. This is because we honestly believe with our service, marketers can ‘fuel’ their current relationships and take them that extra mile.
And secondly, from the form of the ‘Octagon’, which is very often the foundation for most domes around the world, being the ideal sided support for a circular top. We too believe that our organization and our offerings are the ideal building blocks for the services of companies focused on customer experience.
Our work methodology
At Octane, we consider ourselves as a customer engagement company. A company that can help you, today’s marketers, engage better with your current and potential customers. Through multiple communication channels using a rock solid technology platform & service, Octane can facilitate your reach into the customer’s consciousness through mobile and email communication. Without the need for upfront investments in technology or infrastructure, Octane provides solutions that are amongst the best in the industry.