Welcome to a new way of engaging. Welcome to Octane.
Brands have moved from ‘being visible’ to ‘being engaging’. When visibility alone was a key factor for a brand’s success, the marketer focused on buying or ‘paid media’ to place promotional content. However, with the fragmentation of mass media and pressure on marketing spends, the net result is limited or ‘finite’. With the increase in social media usage, marketers have found a way to engage and enlist ‘word of mouth’ marketing. Brands which successfully engage with their audiences have gone viral by leveraging ‘earned media’. Earned media or Word of Mouth is not only more high impact in terms of credibility and trust, it is virtually infinite or unlimited by marketing budgets.
Octane started with an idea back in 2007. The idea of permission marketing- built on zero spamming and 100% opt-in communications was new to India. Rightly so, we were identified by a bulb as our logo. Our tribe has multiplied over the last 3+ years. We were supported by a new breed of marketers in India who signed up to our no spam philosophy and ethics of customer communication. By using Octane’s enterprise class marketing platform, India marketers create over a million customer touch points every hour. Octane has moved from being an idea to making an impact in campaigns and customer communications in India.
We remain bullish on how email, SMS and social media can come together to generate infinite returns on campaigns for India Marketers. And hence our new identity. Seen sideways, it is number 8 (stands for Octane). Seen upfront, it denotes infinity. We believe effectively engaging with audiences has the potential to deliver a high scale of earned media and marketing ROI that can border Infinity.
If you’d like to know more about how we can help your business, write to us at firstname.lastname@example.org
Octane – From an idea to INFINITY!