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Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. India's no. 1 email marketing service provider.

Octane Business Advisory Board

The Business Advisory Board is comprised of preeminent leaders from academia, marketing community and business in India that provide advice, industry expertise, and leadership to the Octane Leadership Team with regard to our business and community goals and initiatives. They share our passion to help grow the marketing fraternity with ethical, sustainable and scalable practices. We look forward to work with and learn from them.

Our Business Advisory Board members for 2013 include:


Abhishek Nirjar

Dean (MDP & Consulting) & Professor, IMI
Dr. Nirjar’s teaching and research interests span across the domain of strategic management, Innovation and Entrepreneurship. Dr. Nirjar has spent over 16 years in India’s leading academic institutions including IMI Delhi, IIM Lucknow, MDI Gurgaon, FORE School of Management Delhi and MREC Jaipur. He has been the recipient of the ‘Career Award for Young Teachers’ (research grant) instituted by the All India Council for Technical Education, New Delhi. He has written one book on Entrepreneurship Development, one edited book on Entrepreneurship and has an invited chapter in the book titled ‘Advances in Information Resources Management Volume 6’ published by Idea group, Pennsylvania. He regularly publishes in Indian and International Journals. He is an active member of the Strategic Management Society and the International Council for Small Business.

Dr. Nirjar holds a doctorate in strategy and innovation management from Sheffield University, UK. He is a physics graduate and MBA from Lucknow University.

Anuradha Das Mathur

Founder & Director, 9.9 Media
From studying economics at LSR and Trinity College, to running a research business and senior peer groups in India, Anuradha knows what she does inside out. She brings a unique blend of intellectual insight and intuition to build new businesses leveraging knowledge and human capital to 9.9. She led the research and advisory business for the Indian affiliate of the Economist Intelligence Unit for almost 12 years. Most recently, she headed Businessworld and launched a series of business intelligence services for the magazine. She has strong professional relationships and networks in the Indian CXO community and this makes her ideal for the leadership of 9.9 Insights.

Manmohan Jain

Consultant and Mentor
A B.Tech from IIT Delhi, Manmohan Jain has an experience of 30 years in the Information Technology, Internet and related industries. After twenty years with companies like NIIT and i2 Technologies in diverse functions and leadership roles, he has been practicing as an independent consultant with special interest in helping emerging companies scale up. He has been helping client organizations in areas like technology management, Sales management, Digital Product design, Leadership development, online sales and business strategy.

As an executive, he pioneered the software business in India in the mid-80’s by anticipating the emergence of standard platforms; set up a direct sales and service organization in India; transformed technical-support’ into a customer service profession with processes, metrics, and innovations and built high-performance teams serving customers with empathy and enthusiasm. Spotting the Internet opportunity in 1995, created and led world’s first e-learning site; India’s first consumer e-commerce business; pioneered the use of social media in education and learning and counseled many businesses around the world on the way to leverage Internet for their organization.

He is currently interested in exploiting the immense unexplored potential of mobile, tablets and social media. His other interests include the economy and literature.

Punit Modhgil

Founding Director,
Punit is one of co-founders of He has industry marketing experience in leadership roles at Microsoft (India), Oracle (US), Siebel Systems (US), Talisma (US) and NIIT (India). His interests span India, Internet and Inclusion. A new age nomad, Punit has lived and worked in San Francisco, London, Amsterdam, Bangalore and he now lives in Delhi.

Shamik Moitra

General Principal, Aditya Birla PE
Shamik has two decades experience in consulting, entrepreneurship and private equity investments including multi-bagger exits in technology and lifestyle sectors acquired with firms like Bank of America, DLJ-Credit Suisse and Accenture. Prior to joining Aditya Birla Private Equity, Shamik was a partner with Europa Partners LLP, London and led private equity and M&A transactions. At Aditya Birla Private Equity, his areas of interest include Lifestyle, Applied Technology, Media and Education.

Shamik holds a Masters in Finance from London Business School and is an associate member of the Institute of Directors, London.