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Who we are?
All great ideas are born out of desperation. We were desperate! You would identify with this too if as a professional web developer or marketing manager you have burnt your fingers trying to run an email based promotion such as a marketing campaign or a newsletter. Whether for your own self or for a client, did you bend over backwards trying out different tools and options to develop and run a successful promotion? Were you satisfied by what you achieved or did you feel that the fizz was missing? Somewhere the design element was lacking the zing or was there no bang when the campaign hit the market? Did you think you could have done more? Did you feel helpless at your inability to pin down why you didn’t hit the bull’s eye? Click here to know more!
We were Desperate
We look for WILL more than SKILL
Skill can be learnt Will cannot
Passion drove us crazy
leadership @ octane
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New Delhi, India Delhi Management Association in collaboration with Indus Business Academy organized the 7th Mega HR Conclave on the theme “Building Capability for Future HR Challenges” on 20th August, 2015 at The Grand, Vasant Kunj under the leadership of Dr. Veena Swarup, Director –HR, Engineers India Limited as Program Director. The Conclave began with[…]
Madura Fashion’s Trendin.com Stay Relevant in the Inbox and Wins India’s Top Email Marketing Award New Delhi, Delhi, India Aditya Birla’s Madura Fashion won industry recognition at the recently concluded India Digital Summit for its online venture Trendin.com. “We are continuously looking for ways to deepen the personal connection between the brand and our customer[…]
GMAIL opens its blackbox. Gmail’s spam filter is not perfect. In fact, it is quite likely for a legitimate email to get consigned to the spam folder. However, for every email of yours that lands in the spam box, Google docks a few points from your business reputation scorecard. So to bridge this gap, Google[…]
Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition in its own right. It provides India Marketers with the perfect opportunity to establish a human connection with consumers and galvanise online traffic to the checkout section! This is evidenced[…]
Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn’t have the right email ids. Scrubbing your lists periodically can help you[…]
This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State of e-Marketing India Study 2015 – The Digital DNA. This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014)[…]