Octane Marketing (P) Ltd

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the platform, towing the line is the last thing we’d advise. Here are some instructive examples that demonstrate brands thinking out of the box and using Twitter to not only promote [...]

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can land into the spam folder for apparently no fault of your own? Given how widespread the problem of spam is, ISPs and mail servers actively employ a variety of techniques [...]

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always connected’ digital world. But this world of mobile connectivity does not conform to the wisdom derived from the traditional marketing environment. This can perhaps explain why businesses often struggle to [...]

One of the most recurrent debates in technology is about the extent of control: Should systems be open and collaborative, or should they be tightly controlled by a single entity that has a ‘clear vision’? In essence, it is what we today term as the debate between ‘open source’ and the ‘walled garden’ approaches. The [...]

Often experimental and deployed in small scale scenarios, the concept of ‘crowdsourcing’ has become more than a buzzword today; with stable business models emerging globally that are increasingly more productive than ever before. For the uninitiated, ‘crowdsourcing’ refers to taking help from a crowd externally to solve a problem, as opposed to the traditional idea [...]

E-Marketing mailers have evolved drastically since the early days of plaintext messages. It’s now possible to create interactive campaigns and embed the power of social media right into your messages. But even with all the progress, the basic fundamentals of email marketing have remained constant – First among them; is to make sure that your [...]

Computing paradigms have always evolved with advances in technology and breakthroughs in research. Keeping in line with Moore’s law, modern computers are powerful, robust and increasingly mobile. Simultaneously, connectivity and data network bandwidth has reached unforeseen capacity and all these factors combined have lead us to witness the meteoric rise of cloud computing. Companies big [...]

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time. [...]

Perhaps the original creators of patent laws had the welfare of innovators in mind, but modern businesses are using patents for altogether different purposes. On any given day there are at least a handful of news items covering new patent lawsuits or reporting the progress of existing ones. Google and Oracle recently locked horns over [...]

The introduction of the feature-rich fifth version of HTML generated a lot of buzz when unveiled to the world. All discussions eventually lead to one important question, “Will HTML5 rise up one day to completely replace Adobe’s dominant Flash technology?” It was too early to predict that then, but now that HTML5 has been around [...]