Octane Marketing (P) Ltd

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the campaign out on. A simple way to truly know what works for your business [...]

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the platform, towing the line is the last thing we’d advise. Here are some instructive examples that demonstrate brands thinking out of the box and using Twitter to not only promote [...]

It seems today that in many regards, Facebook has become the de-facto owner of the social media space. Of virtual identities, global connections, information sharing and online consciousness combined in a neat package. In fact, so deep-seated it is in many of our lives that it’s hard to imagine it ever losing dominance, let alone [...]

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume [...]

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate [...]

As digital marketers, we have observed that sometimes, even the most innovative email marketing campaigns can be unsuccessful if the communication fails to reach the intended audience. That is, if deliverability is a problem. Using an email marketing platform (like Octane) ensures only that the emails are relayed from the service provider’s (ESP) server to [...]

Every email list inherently has a good number of inactive email subscribers – people who once signed up enthusiastically, but since then seem to have lost interest. If this number becomes too high, then it starts having a negative impact on your inbox deliverability and open rates and also depreciates the list quality. As such, [...]