Octane Marketing (P) Ltd

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail [...]

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person [...]

The festive season is upon us. Consumers love to get drenched in raining discounts and offers. If you have a product/service to offer, you would obviously want to cash in on the festive fervor too. But the question is, how are you reaching out to your consumers? With the facility of bulk SMS under fire [...]

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September [...]

I think short messaging service, or SMS, as we know it better has become redundant. I am not saying this because Black Berry messenger has gained in popularity over the past few years nor am I referring to applications such as WhatsApp for that matter. The only reason I say this is because SMS nowadays [...]

In our last post, we discussed about why one should adopt measures to avoid getting hit by spam laws. And yes we did on go on to say that CANSPAM laws are legally enforceable mainly in the United States by the Federal Trade Commission. Now let us inform you about a few companies and individuals [...]

It is yet another Monday morning. Unread emails from last night, which have now touched double digits in my inbox. Along with the relevant emails, I manage to receive on a pretty consistent basis-a lot of SPAM. “Dear Xyz, you need to check out this website”, reads a mail from an acquaintance. A similar email [...]

The 50-character subject line is King. The subject line can literally make or break your success. It will either entice your audience or push them away. It’s like a miniature sales letter that’s pre-selling the contents of your mail. To stand out in a crowded inbox, you need to put your best line forward. Hence, [...]