Octane Marketing (P) Ltd

Retail in India is in a state of flux with a multitude of changes on the horizon apart from the ones that have already come into play and altered the way we do business. The invasion of the internet-enabled, portable inventions like smartphones and tablets have changed consumers with dwindling attention spans and a predilection [...]

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the platform, towing the line is the last thing we’d advise. Here are some instructive examples that demonstrate brands thinking out of the box and using Twitter to not only promote [...]

If social media is replete with glowing case studies of how brands are extending their presence, there are also plenty of instances that shine as examples of caution against wholesale embarrassment. Here are three examples that highlight how carelessness on social media can quickly backfire. If you’re a business concerned about your social media presence, [...]

Computing paradigms have always evolved with advances in technology and breakthroughs in research. Keeping in line with Moore’s law, modern computers are powerful, robust and increasingly mobile. Simultaneously, connectivity and data network bandwidth has reached unforeseen capacity and all these factors combined have lead us to witness the meteoric rise of cloud computing. Companies big [...]

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time. [...]

Every digital marketer knows the explosive viral potential of mobile marketing. If you play your cards right, it’s possible to engage millions of people almost overnight. But given how new the mobile space is, not many understand how the turf can be exploited creatively. Here are four surefire tips to give your mobile marketing campaigns [...]

Perhaps the original creators of patent laws had the welfare of innovators in mind, but modern businesses are using patents for altogether different purposes. On any given day there are at least a handful of news items covering new patent lawsuits or reporting the progress of existing ones. Google and Oracle recently locked horns over [...]

It seems today that in many regards, Facebook has become the de-facto owner of the social media space. Of virtual identities, global connections, information sharing and online consciousness combined in a neat package. In fact, so deep-seated it is in many of our lives that it’s hard to imagine it ever losing dominance, let alone [...]

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume [...]

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate [...]