Octane Marketing (P) Ltd

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time. [...]

The introduction of the feature-rich fifth version of HTML generated a lot of buzz when unveiled to the world. All discussions eventually lead to one important question, “Will HTML5 rise up one day to completely replace Adobe’s dominant Flash technology?” It was too early to predict that then, but now that HTML5 has been around [...]

We all know the power of videos, a format that is perfectly suited for potential viral campaigns. But as any digital marketer will tell you, getting true viral reach is notoriously difficult to achieve. This is because creating an amazing video is not enough; you need to make sure it shows up at the right [...]