Octane Marketing (P) Ltd

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through email can take time to get off the ground. This is why the new trend of ‘social + email’ is catching up fast as companies realize the [...]

(*Photo: ЩΛŘĐ, Flickr.com) As announced recently, the ministry of corporate affairs released a circular establishing the use of email for service of compliance documents. This includes the companies covered under the Companies Act. In addition, the Information Technology Act also recommends the use of electronic mode for documentation. So, what does this mean? It means [...]

Congratulations! Now you have a huge Facebook community that you built with patient hard work. It sure does feel great to see the vast amount of conversation happening every day. But have you ever stopped to think about what it all means to you? Granted that all these people like your service or brand, and [...]

Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a restriction on the number of SMSes that one could send out. The magic number stood at 100 then. The regulation was [...]

So in the last few posts we’ve discussed the repercussions of spamming and also sms spam. This blog will discuss a particular type of spam attack-The Joe Job. This type of sabotage has been used historically as a revenge tactic against those who have spoken out against spam and hacking. This form of sabotage is [...]

It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no more. When you think of Apple, there is only ONE Steve that you think about-Steve Jobs (officially- Steven Paul Jobs). This one-man army, as we know it has changed the [...]

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot [...]

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September [...]

Off and ON we keep discussing relevant technical terms and concepts related to email marketing. The case is the same this week; the term in question is Feedback Loop (FBL). Most people might have not even heard of FBL, but if you want your baby (email) to be pampered & treated properly then lets learn [...]

LIST(z)OMANIA -Does it sound like a disease..well, this ain’t a disease but a cure for sure! We at Octane, firmly believe in anti-spam. We also advise our clients not to waste money in purchasing lists rather to build their own. Having said that, we know it is much harder to build a list from scratch [...]