Octane Marketing (P) Ltd

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list contains, and you’re looking at trying to address a whole spectrum of expectations and requirements. Overwhelming? Not really, if you know [...]

If social media is replete with glowing case studies of how brands are extending their presence, there are also plenty of instances that shine as examples of caution against wholesale embarrassment. Here are three examples that highlight how carelessness on social media can quickly backfire. If you’re a business concerned about your social media presence, [...]

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always connected’ digital world. But this world of mobile connectivity does not conform to the wisdom derived from the traditional marketing environment. This can perhaps explain why businesses often struggle to [...]

Just as spammers set up devious schemes to trap unsuspecting people, ESPs and other organizations maintain sleuthing resources to smoke out the spammers. This is done through spam traps, which are real email addresses not owned by anybody anymore i.e. abandoned for years by users and reclaimed after deactivation by ESPs to use as spam [...]

One of the most recurrent debates in technology is about the extent of control: Should systems be open and collaborative, or should they be tightly controlled by a single entity that has a ‘clear vision’? In essence, it is what we today term as the debate between ‘open source’ and the ‘walled garden’ approaches. The [...]

Computing paradigms have always evolved with advances in technology and breakthroughs in research. Keeping in line with Moore’s law, modern computers are powerful, robust and increasingly mobile. Simultaneously, connectivity and data network bandwidth has reached unforeseen capacity and all these factors combined have lead us to witness the meteoric rise of cloud computing. Companies big [...]

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time. [...]

Perhaps the original creators of patent laws had the welfare of innovators in mind, but modern businesses are using patents for altogether different purposes. On any given day there are at least a handful of news items covering new patent lawsuits or reporting the progress of existing ones. Google and Oracle recently locked horns over [...]