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Tag Archives: engagement

A Brief Introduction to Responsive Mailer Design

The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. According to a recent study covering Indian mobile users by Octane Research (India Mobile Users Experience Monitor 2013), 64.2% of the respondents stated that their most preferred activity on their […]

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How major changes by Yahoo! & Google are going to impact your Email Marketing!

With Yahoo! recently announcing a huge change in their Email Policies and Gmail rolling out their new tabbed inbox for desktop as well as mobile, there is potential for huge impact on the email marketing world. With these changes being rolled out by two big ISP’s, most marketers can find themselves in a state of […]

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What is ‘Transpromo’ & why marketers should use it!

A word that has its origin from two different words ‘transactions’ and ‘promotions’ is steadily making its presence felt in the marketing world. A relatively new form of direct marketing which many companies have started using, ‘Transpromo’ has evolved as a somewhat guerrilla kind of marketing. This concept provides an opportunity to blend marketing messages […]

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Interesting Insights and Highlights from Octane and RAI’s India Retail e-Marketing Study 2013

Retail in India is in a state of flux with a multitude of changes on the horizon apart from the ones that have already come into play and altered the way we do business. The invasion of the internet-enabled, portable inventions like smartphones and tablets have changed consumers with dwindling attention spans and a predilection […]

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Opt-In Forms: How to use them and why

What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this philosophy is becoming more and more prevalent and important in today’s ever changing business environment. Consumers are becoming smarter and more demanding. Gone are the times of accepting whatever the […]

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A simple explanation of A/B Split testing and why you should do it

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the campaign out on. A simple way to truly know what works for your business […]

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4 Things To Remember When Creating Your Newsletters

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list contains, and you’re looking at trying to address a whole spectrum of expectations and requirements. Overwhelming? Not really, if you know […]

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8 Tips to Avoid the Spam Folder

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can land into the spam folder for apparently no fault of your own? Given how widespread the problem of spam is, ISPs and mail servers actively employ a variety of techniques […]

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