Octane Marketing (P) Ltd

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail [...]

Most of us would like to believe that email is now playing second fiddle to social media in terms of advertising and marketing. On the contrary, research proves otherwise. The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the [...]

Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to stop spamming. Let’s take you as an example. You are a producer and a consumer of goods and services in the society. As a consumer, you like certain brands, categories [...]