Octane Marketing (P) Ltd

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through email can take time to get off the ground. This is why the new trend of ‘social + email’ is catching up fast as companies realize the [...]

If someone offered you a dollar for every time a potential customer was turned off by some poorly designed element of a website, you’d be a millionaire within minutes! And yet websites all over the Internet refuse to learn the importance of usable web design. Part of the reason is ignorance, but a part of [...]

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is [...]

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person [...]

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher potential for conversion and creating loyal users. But how in God’s name do you increase opt-ins? Turns out that there’s no secret here – just simple, important things that often [...]

So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? If yes, then you were standing on the threshold of the vast and tricky opportunity called “seasonal marketing”. However, there is no reason why you shouldn’t join the party. It’s never too late, [...]

After weeks of rigorous research and analysis, we are proud to publish the 2nd Annual India e-Marketing report- ‘Gearing Up For Growth’ by Octane Research. The report aims to garner responses from the full spectrum of the Marketers in India, both to understand how it’s being adopted and what the trend is likely to be. [...]

We are all familiar with New Year resolutions. They come as flashes of inspiration, things we had been planning to do for a very long time. The excitement is great, over the edge as the New Year starts, until it slowly oozes out and by the end of the first two weeks, the resolutions are [...]

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses are willing to sacrifice common sense for what they see as a quick and sure way to gain attention. Yes, we are talking about the (in) famous Email Lists. Some [...]

(*Photo: ЩΛŘĐ, Flickr.com) As announced recently, the ministry of corporate affairs released a circular establishing the use of email for service of compliance documents. This includes the companies covered under the Companies Act. In addition, the Information Technology Act also recommends the use of electronic mode for documentation. So, what does this mean? It means [...]