Octane Marketing (P) Ltd

What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this philosophy is becoming more and more prevalent and important in today’s ever changing business environment. Consumers are becoming smarter and more demanding. Gone are the times of accepting whatever the [...]

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the campaign out on. A simple way to truly know what works for your business [...]

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list contains, and you’re looking at trying to address a whole spectrum of expectations and requirements. Overwhelming? Not really, if you know [...]

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can land into the spam folder for apparently no fault of your own? Given how widespread the problem of spam is, ISPs and mail servers actively employ a variety of techniques [...]

There are few things more hotly debated by digital marketers today than the usefulness and impact of Search Engine Optimization (SEO). On the one hand are those who swear by their ‘fool proof’ techniques of SEO, while on the other hand are those who think that the whole thing is just a waste of time. [...]

Every digital marketer knows the explosive viral potential of mobile marketing. If you play your cards right, it’s possible to engage millions of people almost overnight. But given how new the mobile space is, not many understand how the turf can be exploited creatively. Here are four surefire tips to give your mobile marketing campaigns [...]

Every email list inherently has a good number of inactive email subscribers – people who once signed up enthusiastically, but since then seem to have lost interest. If this number becomes too high, then it starts having a negative impact on your inbox deliverability and open rates and also depreciates the list quality. As such, [...]

Whatever the differences in their approach to the world wide web, all online marketers agree on one thing:- their web forms are just not getting the job done anymore. And truth be told, the average user is as scared of web forms as he is of pop-ups. But the reason is not that web forms [...]

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign launched purely through email can take time to get off the ground. This is why the new trend of ‘social + email’ is catching up fast as companies realize the [...]

If someone offered you a dollar for every time a potential customer was turned off by some poorly designed element of a website, you’d be a millionaire within minutes! And yet websites all over the Internet refuse to learn the importance of usable web design. Part of the reason is ignorance, but a part of [...]