Features  |  Pricing  |  Solution  |  Why Octane  |  Resources  |  Digital 2019  |  Company  |  Contact Us     No Spam
Tag Archives: email marketing

Google becomes more Action Packed

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. For instance you receive an invitation to attend an event; a button will appear at the end of the subject line of that email in your inbox that will say […]

Comments Off on Google becomes more Action Packed Continue Reading →

Behavioural Targeting and SMS Integration on Octane

We all know that all marketers capture customer data. However, the main question is that, is this data put somewhere in a folder or is actually used for the benefit of your organization? With Behavioural Targeting you can achieve the latter. Behavioural Targeting is the new feature on Octane Platform which allows marketers to send […]

Comments Off on Behavioural Targeting and SMS Integration on Octane Continue Reading →

What’s new on Octane? Template Design and Video Tagging

Octane keeps on updating new tools and features on its platform as per the inputs of its users. Keeping this in mind here are two updates for you on the Octane platform: Template Design One of the biggest tensions of marketers is that they have to ‘literally’ run behind their design team to get their […]

Comments Off on What’s new on Octane? Template Design and Video Tagging Continue Reading →

Introducing DMARC

Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions of emails daily under the umbrella of promotional, transactional and Newsletter campaigns. Therefore, it sees a lot of bad actors trying to bombard users with emails by using domain addresses […]

Comments Off on Introducing DMARC Continue Reading →

Heartbleed – OpenSSL Vulnerability

OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely across servers. The 2012 version of OpenSSL had a bug also known as the Heartbleed vulnerability, which was found by Google’s Security Analyst Neel Mehta. The solution (CVE-2014-0160) of the […]

Comments Off on Heartbleed – OpenSSL Vulnerability Continue Reading →

Gmail’s Feedback Loop and Unsubscribe Link

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two new features that intend to reduce the number of complaints against unsolicited emails by users by giving them an opportunity to unsubscribe to mailers easily. The first feature is an […]

Comments Off on Gmail’s Feedback Loop and Unsubscribe Link Continue Reading →

Effective Ways to Use Preheader in your Email Campaigns

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, a preheader is present below the subject line and above the text of the actual mailer. It provides more information to the subscriber about the mailer, which may prompt a […]

Comments Off on Effective Ways to Use Preheader in your Email Campaigns Continue Reading →

New Tools on the Octane Platform

Our last blog was about the new enhancements to the Octane platform. In this blog, we will be talking about the new tools that we have recently added. So here we go…. SMS Campaigns We are thrilled to announce that we have once again activated our integrated SMS Campaigns tool on our platform (which was […]

Comments Off on New Tools on the Octane Platform Continue Reading →

New Enhancements on the Octane Platform

Month after month, the technology teams at Octane are constantly engaged in refining and developing the capabilities of our Email Marketing platform. Keeping pace with the changing and emerging needs of the e-Marketing community and the consistent changes to the email domain by ISP’s like Gmail, Hotmail and Yahoo; the teams have regularly released new […]

Comments Off on New Enhancements on the Octane Platform Continue Reading →

e-Marketing in India for 2014 is all about ‘Igniting Engagement’

It’s that time of the year once again when we at Octane pour over data from our expansive annual e-Marketing survey, pivot long charts, crunch numbers, make graphs, design pages and launch the latest version of the Annual India e-Marketing Outlook.  It’s January and we are very excited to share with you that the fourth […]

Comments Off on e-Marketing in India for 2014 is all about ‘Igniting Engagement’ Continue Reading →