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Tag Archives: email marketing techniques

Infographics and Visual Representation of Data

In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important information about products or services. With so many options available (websites, mobile, radio, television, email etc.), people have the power and a lot of control on what they want to […]

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What is ‘Transpromo’ & why marketers should use it!

A word that has its origin from two different words ‘transactions’ and ‘promotions’ is steadily making its presence felt in the marketing world. A relatively new form of direct marketing which many companies have started using, ‘Transpromo’ has evolved as a somewhat guerrilla kind of marketing. This concept provides an opportunity to blend marketing messages […]

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4 Things To Remember When Creating Your Newsletters

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list contains, and you’re looking at trying to address a whole spectrum of expectations and requirements. Overwhelming? Not really, if you know […]

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How Individuals & Brands Are Using Twitter Creatively

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the platform, towing the line is the last thing we’d advise. Here are some instructive examples that demonstrate brands thinking out of the box and using Twitter to not only promote […]

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Surefire Tips for Mobile Marketing

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always connected’ digital world. But this world of mobile connectivity does not conform to the wisdom derived from the traditional marketing environment. This can perhaps explain why businesses often struggle to […]

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Spam Traps: What they are and how to avoid them

Just as spammers set up devious schemes to trap unsuspecting people, ESPs and other organizations maintain sleuthing resources to smoke out the spammers. This is done through spam traps, which are real email addresses not owned by anybody anymore i.e. abandoned for years by users and reclaimed after deactivation by ESPs to use as spam […]

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Smartphone Ecosystems – Should you choose Open or Closed?

One of the most recurrent debates in technology is about the extent of control: Should systems be open and collaborative, or should they be tightly controlled by a single entity that has a ‘clear vision’? In essence, it is what we today term as the debate between ‘open source’ and the ‘walled garden’ approaches. The […]

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What is Crowdsourcing & Its Applications in India

Often experimental and deployed in small scale scenarios, the concept of ‘crowdsourcing’ has become more than a buzzword today; with stable business models emerging globally that are increasingly more productive than ever before. For the uninitiated, ‘crowdsourcing’ refers to taking help from a crowd externally to solve a problem, as opposed to the traditional idea […]

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Email Deliverability and its Challenges

E-Marketing mailers have evolved drastically since the early days of plaintext messages. It’s now possible to create interactive campaigns and embed the power of social media right into your messages. But even with all the progress, the basic fundamentals of email marketing have remained constant – First among them; is to make sure that your […]

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Cloud Computing :: A look at the future

Computing paradigms have always evolved with advances in technology and breakthroughs in research. Keeping in line with Moore’s law, modern computers are powerful, robust and increasingly mobile. Simultaneously, connectivity and data network bandwidth has reached unforeseen capacity and all these factors combined have lead us to witness the meteoric rise of cloud computing. Companies big […]

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