Octane Marketing (P) Ltd

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret recipe to create the ultimate landing page and as such, the best option is to keep testing the pages, making changes you think will work, and then testing again. But [...]

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail [...]

Every online marketer dreams of that perfect campaign that goes viral – a flood of tweets, shares or posts with numbers hovering around a few million. And that’s what makes them flock to the latest craze on YouTube, Twitter, Pinterest and other social platforms, trying to figure out what the “secret recipe” is. If you [...]

Despite gaining much popularity over the last few years, LinkedIn remains a highly underrated platform for businesses. So far, individuals have used it to spread word about their skills, network and carve better careers, but there is a goldmine of opportunities for small and medium businesses too, if only they do it right. One of [...]

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher potential for conversion and creating loyal users. But how in God’s name do you increase opt-ins? Turns out that there’s no secret here – just simple, important things that often [...]

The reason why so many businesses fail to run a halfway decent email marketing campaign is not because they planned and executed it wrongly, although even these skills are a rare find, but that they fail to execute the campaigns properly. With tools like Google Analytics, amassing data has become very easy, but the key [...]

So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? If yes, then you were standing on the threshold of the vast and tricky opportunity called “seasonal marketing”. However, there is no reason why you shouldn’t join the party. It’s never too late, [...]

After weeks of rigorous research and analysis, we are proud to publish the 2nd Annual India e-Marketing report- ‘Gearing Up For Growth’ by Octane Research. The report aims to garner responses from the full spectrum of the Marketers in India, both to understand how it’s being adopted and what the trend is likely to be. [...]

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses are willing to sacrifice common sense for what they see as a quick and sure way to gain attention. Yes, we are talking about the (in) famous Email Lists. Some [...]

(*Photo: ЩΛŘĐ, Flickr.com) As announced recently, the ministry of corporate affairs released a circular establishing the use of email for service of compliance documents. This includes the companies covered under the Companies Act. In addition, the Information Technology Act also recommends the use of electronic mode for documentation. So, what does this mean? It means [...]