Octane Marketing (P) Ltd

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always connected’ digital world. But this world of mobile connectivity does not conform to the wisdom derived from the traditional marketing environment. This can perhaps explain why businesses often struggle to [...]

E-Marketing mailers have evolved drastically since the early days of plaintext messages. It’s now possible to create interactive campaigns and embed the power of social media right into your messages. But even with all the progress, the basic fundamentals of email marketing have remained constant – First among them; is to make sure that your [...]

Computing paradigms have always evolved with advances in technology and breakthroughs in research. Keeping in line with Moore’s law, modern computers are powerful, robust and increasingly mobile. Simultaneously, connectivity and data network bandwidth has reached unforeseen capacity and all these factors combined have lead us to witness the meteoric rise of cloud computing. Companies big [...]

It seems today that in many regards, Facebook has become the de-facto owner of the social media space. Of virtual identities, global connections, information sharing and online consciousness combined in a neat package. In fact, so deep-seated it is in many of our lives that it’s hard to imagine it ever losing dominance, let alone [...]

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume [...]

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate [...]

If protective programs like antivirus and firewall are becoming stronger with each passing day, so are the methods employed by cyber criminals. Despite the advance in digital technology, error in human judgment still remains the largest reason for the ubiquity and success of email scams and phishing attacks. Usually the stakes are small, but there [...]

As digital marketers, we have observed that sometimes, even the most innovative email marketing campaigns can be unsuccessful if the communication fails to reach the intended audience. That is, if deliverability is a problem. Using an email marketing platform (like Octane) ensures only that the emails are relayed from the service provider’s (ESP) server to [...]

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret recipe to create the ultimate landing page and as such, the best option is to keep testing the pages, making changes you think will work, and then testing again. But [...]

With smartphones and tablet devices surging ahead in the race of personal computing, mobile marketing holds a lot of promise for businesses. The craft has come a long way from the early days of sending bulk SMS and is all set to redefine the future of digital marketing. For those who are yet to make [...]