Octane Marketing (P) Ltd

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail [...]

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher potential for conversion and creating loyal users. But how in God’s name do you increase opt-ins? Turns out that there’s no secret here – just simple, important things that often [...]

The reason why so many businesses fail to run a halfway decent email marketing campaign is not because they planned and executed it wrongly, although even these skills are a rare find, but that they fail to execute the campaigns properly. With tools like Google Analytics, amassing data has become very easy, but the key [...]

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses are willing to sacrifice common sense for what they see as a quick and sure way to gain attention. Yes, we are talking about the (in) famous Email Lists. Some [...]

How many times have you heard the good old phrase – “money cannot buy you happiness”? And how many times have you heard that “it’s not about quantity rather quality”. A million times we are assuming, and we also assume you do not wish to be reminded about the same one million and one times. [...]

Trying to do it yourself Ever felt the need to go to a doctor for a minor problem? Not really, right? Self-medication may work after a bit of hit and trial. Don’t treat your emailers the same way please. There is no opportunity for hit and trial, especially once you press the send button. Email [...]