Octane Marketing (P) Ltd

It is yet another Monday morning. Unread emails from last night, which have now touched double digits in my inbox. Along with the relevant emails, I manage to receive on a pretty consistent basis-a lot of SPAM. “Dear Xyz, you need to check out this website”, reads a mail from an acquaintance. A similar email [...]

Hi guys, in our previous posts we have told you about numerous tricks of the trade. But now lets focus one of the most important words in the dictionary, one that is ever so important for email marketers. Hint-it has three letters. Go on and put that thinking cap on. OK stop, before you go [...]

Kindly ask for prior permission before you add someone to your email list. Make the consumer feel like he/she is missing out on something by not subscribing to your newsletter. Use your website to promote your email campaign, make sure it is prominent for everyone to see. Make Sign up as easy as 1,2,3 and [...]

How many times have you heard the good old phrase – “money cannot buy you happiness”? And how many times have you heard that “it’s not about quantity rather quality”. A million times we are assuming, and we also assume you do not wish to be reminded about the same one million and one times. [...]

The 50-character subject line is King. The subject line can literally make or break your success. It will either entice your audience or push them away. It’s like a miniature sales letter that’s pre-selling the contents of your mail. To stand out in a crowded inbox, you need to put your best line forward. Hence, [...]

Most of us would like to believe that email is now playing second fiddle to social media in terms of advertising and marketing. On the contrary, research proves otherwise. The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the [...]

Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to stop spamming. Let’s take you as an example. You are a producer and a consumer of goods and services in the society. As a consumer, you like certain brands, categories [...]