Octane Marketing (P) Ltd

Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a restriction on the number of SMSes that one could send out. The magic number stood at 100 then. The regulation was [...]

It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no more. When you think of Apple, there is only ONE Steve that you think about-Steve Jobs (officially- Steven Paul Jobs). This one-man army, as we know it has changed the [...]

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot [...]

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September [...]

Off and ON we keep discussing relevant technical terms and concepts related to email marketing. The case is the same this week; the term in question is Feedback Loop (FBL). Most people might have not even heard of FBL, but if you want your baby (email) to be pampered & treated properly then lets learn [...]

LIST(z)OMANIA -Does it sound like a disease..well, this ain’t a disease but a cure for sure! We at Octane, firmly believe in anti-spam. We also advise our clients not to waste money in purchasing lists rather to build their own. Having said that, we know it is much harder to build a list from scratch [...]

Most Email campaigns are subjected to self-destruction, especially the ones that are not well thought out. What makes the ones that succeed different from the ones that fail is not investment in terms of money, but rather investment in terms of thought. An email campaign’s self-destruction process does not take longer than a countdown of [...]

Internet is a great Leveler. Whether it is an SME (Small and Medium Enterprise) or a large enterprise, everyone can include social media as an integral part of their marketing strategy. At that level there is parity with 0 followers on social media channels as does a SME. In short, be it a SME or [...]

I think short messaging service, or SMS, as we know it better has become redundant. I am not saying this because Black Berry messenger has gained in popularity over the past few years nor am I referring to applications such as WhatsApp for that matter. The only reason I say this is because SMS nowadays [...]

In our last post, we discussed about why one should adopt measures to avoid getting hit by spam laws. And yes we did on go on to say that CANSPAM laws are legally enforceable mainly in the United States by the Federal Trade Commission. Now let us inform you about a few companies and individuals [...]