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Tag Archives: Email Marketing India

Octane’s 8 proven tips to power up your Holiday Email Marketing Campaign for 2015

Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition in its own right. It provides India Marketers with the perfect opportunity to establish a human connection with consumers and galvanise online traffic to the checkout section! This is evidenced […]

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Data Security & Privacy on the Octane Platform

Data Security & Privacy is one of the most fundamental cornerstones of any software, service or technology company today. Like all modern global ESPs, we too live and breathe platform security and worry constantly about how safe and secure we keep our client’s & partner’s confidential data. Therefore, we here at Octane have gone to […]

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A simple explanation of A/B Split testing and why you should do it

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the campaign out on. A simple way to truly know what works for your business […]

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Why Facebook’s Future Could Be a Tightrope Walk

It seems today that in many regards, Facebook has become the de-facto owner of the social media space. Of virtual identities, global connections, information sharing and online consciousness combined in a neat package. In fact, so deep-seated it is in many of our lives that it’s hard to imagine it ever losing dominance, let alone […]

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Effectively Managing Brand Reputation Online

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume […]

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Smart Email Marketing Using List Management

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate […]

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How to Spot Email Scams

If protective programs like antivirus and firewall are becoming stronger with each passing day, so are the methods employed by cyber criminals. Despite the advance in digital technology, error in human judgment still remains the largest reason for the ubiquity and success of email scams and phishing attacks. Usually the stakes are small, but there […]

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Blogging Tips for Small Businesses

Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool for long-term marketing and branding. But most small businesses find themselves lacking the required strategy to run a successful blog, resulting in blogs that are ill-maintained, if at all. If […]

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Getting Started with Pinterest

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or […]

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All about Twitter Hashtags

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is […]

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