Octane Marketing (P) Ltd

Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool for long-term marketing and branding. But most small businesses find themselves lacking the required strategy to run a successful blog, resulting in blogs that are ill-maintained, if at all. If [...]

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or [...]

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is [...]

We are all familiar with New Year resolutions. They come as flashes of inspiration, things we had been planning to do for a very long time. The excitement is great, over the edge as the New Year starts, until it slowly oozes out and by the end of the first two weeks, the resolutions are [...]

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses are willing to sacrifice common sense for what they see as a quick and sure way to gain attention. Yes, we are talking about the (in) famous Email Lists. Some [...]

Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a restriction on the number of SMSes that one could send out. The magic number stood at 100 then. The regulation was [...]

It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no more. When you think of Apple, there is only ONE Steve that you think about-Steve Jobs (officially- Steven Paul Jobs). This one-man army, as we know it has changed the [...]

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. Initially, I was pretty skeptical whether this plan is going to be exercised efficiently or is it going to be another useless attempt to tame the untamed. TRAI’s capabilities cannot [...]

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting 27th September 2011 (tomorrow).” It is not every day that marketers send out such emails. The reason behind such a message is Telecom Regulatory Authority of India (TRAI)’s 27th September [...]

Off and ON we keep discussing relevant technical terms and concepts related to email marketing. The case is the same this week; the term in question is Feedback Loop (FBL). Most people might have not even heard of FBL, but if you want your baby (email) to be pampered & treated properly then lets learn [...]