Octane Marketing (P) Ltd

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret recipe to create the ultimate landing page and as such, the best option is to keep testing the pages, making changes you think will work, and then testing again. But [...]

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or [...]

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is [...]

Nothing demoralizes an email marketer more than inactive subscribers. It’s like having a roomful of friends who refuse to pay attention to you. What fun it was, you think to yourself, when they first signed up for your campaign! The list was growing quickly, with only the sky as the limit, when a year later [...]

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person [...]

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher potential for conversion and creating loyal users. But how in God’s name do you increase opt-ins? Turns out that there’s no secret here – just simple, important things that often [...]

The reason why so many businesses fail to run a halfway decent email marketing campaign is not because they planned and executed it wrongly, although even these skills are a rare find, but that they fail to execute the campaigns properly. With tools like Google Analytics, amassing data has become very easy, but the key [...]

So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? If yes, then you were standing on the threshold of the vast and tricky opportunity called “seasonal marketing”. However, there is no reason why you shouldn’t join the party. It’s never too late, [...]

Mobile platforms are fast catching up with computers and laptops in terms of traffic. And with the flurry of new and smaller devices being introduced in the market, the trend is likely to continue. Already mobile phones are doubling up as an all-round device. Is your email marketing ready for this shift? If not, read [...]

After weeks of rigorous research and analysis, we are proud to publish the 2nd Annual India e-Marketing report- ‘Gearing Up For Growth’ by Octane Research. The report aims to garner responses from the full spectrum of the Marketers in India, both to understand how it’s being adopted and what the trend is likely to be. [...]