Octane Marketing (P) Ltd

Managing your brand reputation online can be tricky. Today, there are multiple social networks with various content sources to monitor and digital marketers frequently find it difficult to pin down and measure the exact influence of their PR and email campaigns accurately. In a world of constantly posted tweets, status messages and blogs, the volume [...]

If protective programs like antivirus and firewall are becoming stronger with each passing day, so are the methods employed by cyber criminals. Despite the advance in digital technology, error in human judgment still remains the largest reason for the ubiquity and success of email scams and phishing attacks. Usually the stakes are small, but there [...]

As digital marketers, we have observed that sometimes, even the most innovative email marketing campaigns can be unsuccessful if the communication fails to reach the intended audience. That is, if deliverability is a problem. Using an email marketing platform (like Octane) ensures only that the emails are relayed from the service provider’s (ESP) server to [...]

Every email list inherently has a good number of inactive email subscribers – people who once signed up enthusiastically, but since then seem to have lost interest. If this number becomes too high, then it starts having a negative impact on your inbox deliverability and open rates and also depreciates the list quality. As such, [...]

Whatever the differences in their approach to the world wide web, all online marketers agree on one thing:- their web forms are just not getting the job done anymore. And truth be told, the average user is as scared of web forms as he is of pop-ups. But the reason is not that web forms [...]

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret recipe to create the ultimate landing page and as such, the best option is to keep testing the pages, making changes you think will work, and then testing again. But [...]

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or [...]

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is [...]

Nothing demoralizes an email marketer more than inactive subscribers. It’s like having a roomful of friends who refuse to pay attention to you. What fun it was, you think to yourself, when they first signed up for your campaign! The list was growing quickly, with only the sky as the limit, when a year later [...]

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person [...]