Octane Marketing (P) Ltd

It is said that an email campaign is as good as the list it is sent out to, and that’s why, digital marketers are always looking for ways to constantly improve the quality of their lists. While adding on new subscribers is easy, the one specific area where most marketers struggle is how to segregate [...]

If protective programs like antivirus and firewall are becoming stronger with each passing day, so are the methods employed by cyber criminals. Despite the advance in digital technology, error in human judgment still remains the largest reason for the ubiquity and success of email scams and phishing attacks. Usually the stakes are small, but there [...]

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail [...]

In our last post, we discussed about why one should adopt measures to avoid getting hit by spam laws. And yes we did on go on to say that CANSPAM laws are legally enforceable mainly in the United States by the Federal Trade Commission. Now let us inform you about a few companies and individuals [...]

It is yet another Monday morning. Unread emails from last night, which have now touched double digits in my inbox. Along with the relevant emails, I manage to receive on a pretty consistent basis-a lot of SPAM. “Dear Xyz, you need to check out this website”, reads a mail from an acquaintance. A similar email [...]