Octane Marketing (P) Ltd

With smartphones and tablet devices surging ahead in the race of personal computing, mobile marketing holds a lot of promise for businesses. The craft has come a long way from the early days of sending bulk SMS and is all set to redefine the future of digital marketing. For those who are yet to make [...]

If someone offered you a dollar for every time a potential customer was turned off by some poorly designed element of a website, you’d be a millionaire within minutes! And yet websites all over the Internet refuse to learn the importance of usable web design. Part of the reason is ignorance, but a part of [...]

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam folder where they await extinction, the spam filter is also going to tell you why it thinks a particular message is spam. Spam – As explained by Google The Gmail [...]

Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool for long-term marketing and branding. But most small businesses find themselves lacking the required strategy to run a successful blog, resulting in blogs that are ill-maintained, if at all. If [...]

Every online marketer dreams of that perfect campaign that goes viral – a flood of tweets, shares or posts with numbers hovering around a few million. And that’s what makes them flock to the latest craze on YouTube, Twitter, Pinterest and other social platforms, trying to figure out what the “secret recipe” is. If you [...]

Despite gaining much popularity over the last few years, LinkedIn remains a highly underrated platform for businesses. So far, individuals have used it to spread word about their skills, network and carve better careers, but there is a goldmine of opportunities for small and medium businesses too, if only they do it right. One of [...]

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature on demand as it is still on an invite-only basis (but you can register for an invitation on their website). Pinterest is a great platform for business leads, individual or [...]

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at what these are and why you should care about them. Introducing hashtags So what are hashtags, really? Well, simply put, they are formed whenever a relevant word on Twitter is [...]

Nothing demoralizes an email marketer more than inactive subscribers. It’s like having a roomful of friends who refuse to pay attention to you. What fun it was, you think to yourself, when they first signed up for your campaign! The list was growing quickly, with only the sky as the limit, when a year later [...]

Not too many businesses prefer to pause and think/review before hitting the “Send” button. After all, they have planned meticulously for their email marketing campaign and are eager to test the results. But slow down a little! In the race to conversions and campaign success, give some thought to the email receiver, the very person [...]