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Tag Archives: Best Practices

Infographics and Visual Representation of Data

In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important information about products or services. With so many options available (websites, mobile, radio, television, email etc.), people have the power and a lot of control on what they want to […]

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A simple explanation of A/B Split testing and why you should do it

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think will get you the highest open rates or what day of the week to send the campaign out on. A simple way to truly know what works for your business […]

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4 Things To Remember When Creating Your Newsletters

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. Add to that the diverse audience a typical list contains, and you’re looking at trying to address a whole spectrum of expectations and requirements. Overwhelming? Not really, if you know […]

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How Individuals & Brands Are Using Twitter Creatively

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the platform, towing the line is the last thing we’d advise. Here are some instructive examples that demonstrate brands thinking out of the box and using Twitter to not only promote […]

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8 Tips to Avoid the Spam Folder

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can land into the spam folder for apparently no fault of your own? Given how widespread the problem of spam is, ISPs and mail servers actively employ a variety of techniques […]

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How Brands Go Wrong on Social Media – Three Examples

If social media is replete with glowing case studies of how brands are extending their presence, there are also plenty of instances that shine as examples of caution against wholesale embarrassment. Here are three examples that highlight how carelessness on social media can quickly backfire. If you’re a business concerned about your social media presence, […]

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Surefire Tips for Mobile Marketing

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always connected’ digital world. But this world of mobile connectivity does not conform to the wisdom derived from the traditional marketing environment. This can perhaps explain why businesses often struggle to […]

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Spam Traps: What they are and how to avoid them

Just as spammers set up devious schemes to trap unsuspecting people, ESPs and other organizations maintain sleuthing resources to smoke out the spammers. This is done through spam traps, which are real email addresses not owned by anybody anymore i.e. abandoned for years by users and reclaimed after deactivation by ESPs to use as spam […]

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Smartphone Ecosystems – Should you choose Open or Closed?

One of the most recurrent debates in technology is about the extent of control: Should systems be open and collaborative, or should they be tightly controlled by a single entity that has a ‘clear vision’? In essence, it is what we today term as the debate between ‘open source’ and the ‘walled garden’ approaches. The […]

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What is Crowdsourcing & Its Applications in India

Often experimental and deployed in small scale scenarios, the concept of ‘crowdsourcing’ has become more than a buzzword today; with stable business models emerging globally that are increasingly more productive than ever before. For the uninitiated, ‘crowdsourcing’ refers to taking help from a crowd externally to solve a problem, as opposed to the traditional idea […]

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