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Understanding and Applying Earned Media

Unlike the alternate media types .i.e. paid media and owned media—earned media is the most challenging for the marketers. That is so because this type ... Continue Reading →

Converting Facebook “Likes” into LEADS

Congratulations! Now you have a huge Facebook community that you built with patient hard work. It sure does feel great to see the vast amount ... Continue Reading →

Tips to design an effective email newsletter

The festive season is upon us. Consumers love to get drenched in raining discounts and offers. If you have a product/service to offer, you would ... Continue Reading →

Re-Engage is the Renaissance

If you may ask, what makes a good email recipient list for an email marketer? There are too many factors responsible: -A diverse range of ... Continue Reading →


Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing ... Continue Reading →

Average Joe

So in the last few posts we’ve discussed the repercussions of spamming and also sms spam. This blog will discuss a particular type of spam ... Continue Reading →


We are always interested in knowing how to make our newsletters much more awesome. We have discussed how to build the perfect list. Let us ... Continue Reading →


It is not everyday that you wake up to hear that world met a huge loss, the most admired CEO in the world is no ... Continue Reading →

Email is the new SMS

To best of our knowledge, by now we all are aware of a new regulation introduced by TRAI – limitation of 100 SMSes per day. ... Continue Reading →

TRAI(ing) too hard

“Dear Customer, Due to the new TRAI regulations, we will not be able to send you Order Confirmation / Shipment / Delivery SMS notifications, starting ... Continue Reading →

8 Tips to take your Email Marketing to the next level