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A simple explanation of A/B Split testing and why you should do it

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think ... Continue Reading →

4 Things To Remember When Creating Your Newsletters

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. ... Continue Reading →

How Individuals & Brands Are Using Twitter Creatively

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the ... Continue Reading →

8 Tips to Avoid the Spam Folder

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can ... Continue Reading →

How Brands Go Wrong on Social Media – Three Examples

If social media is replete with glowing case studies of how brands are extending their presence, there are also plenty of instances that shine as ... Continue Reading →

Surefire Tips for Mobile Marketing

Smartphones and tablets have made deep inroads into the professional and personal lives of people; invariably opening up new possibilities for marketers in an ‘always ... Continue Reading →

Spam Traps: What they are and how to avoid them

Just as spammers set up devious schemes to trap unsuspecting people, ESPs and other organizations maintain sleuthing resources to smoke out the spammers. This is ... Continue Reading →

Smartphone Ecosystems – Should you choose Open or Closed?

One of the most recurrent debates in technology is about the extent of control: Should systems be open and collaborative, or should they be tightly ... Continue Reading →

What is Crowdsourcing & Its Applications in India

Often experimental and deployed in small scale scenarios, the concept of ‘crowdsourcing’ has become more than a buzzword today; with stable business models emerging globally ... Continue Reading →

Email Deliverability and its Challenges

E-Marketing mailers have evolved drastically since the early days of plaintext messages. It’s now possible to create interactive campaigns and embed the power of social ... Continue Reading →

8 Tips to take your Email Marketing to the next level