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Tips, Tricks and the Importance of Subject Lines

As email marketers, we all know that subject lines are one of the most important drivers for getting email campaign ‘opens’. Users only get compelled ... Continue Reading →

A Brief Introduction to Responsive Mailer Design

The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. ... Continue Reading →

How major changes by Yahoo! & Google are going to impact your Email Marketing!

With Yahoo! recently announcing a huge change in their Email Policies and Gmail rolling out their new tabbed inbox for desktop as well as mobile, ... Continue Reading →

What is ‘Transpromo’ & why marketers should use it!

A word that has its origin from two different words ‘transactions’ and ‘promotions’ is steadily making its presence felt in the marketing world. A relatively ... Continue Reading →

Interesting Insights and Highlights from Octane and RAI’s India Retail e-Marketing Study 2013

Retail in India is in a state of flux with a multitude of changes on the horizon apart from the ones that have already come ... Continue Reading →

Opt-In Forms: How to use them and why

What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this ... Continue Reading →

A simple explanation of A/B Split testing and why you should do it

So you want to do an email campaign and you’re excited to get started, but you are stuck deciding on which subject line you think ... Continue Reading →

4 Things To Remember When Creating Your Newsletters

Newsletters are tricky. Trying to find the perfect mix of content that makes your weekly mailer tick can stump even the most seasoned of marketers. ... Continue Reading →

How Individuals & Brands Are Using Twitter Creatively

Twitter campaigns don’t always have to be about straightforward discounts or about general Q&As. In fact, if you’re looking to generate large-scale interest through the ... Continue Reading →

8 Tips to Avoid the Spam Folder

Deliverability is one of the most important factors contributing towards the success of any email campaign; but did you know that sometimes your messages can ... Continue Reading →

8 Tips to take your Email Marketing to the next level