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e-Marketing in India for 2014 is all about ‘Igniting Engagement’

It’s that time of the year once again when we at Octane pour over data from our expansive annual e-Marketing survey, pivot long charts, crunch ... Continue Reading →

The Effects on Email Marketing as Google Starts Caching Email Images

Just when email marketers had started to understand the impact of the changes Google had made to Gmail with the inbox tabs, there is another ... Continue Reading →

Infographics and Visual Representation of Data

In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important ... Continue Reading →

Data Security & Privacy on the Octane Platform

Data Security & Privacy is one of the most fundamental cornerstones of any software, service or technology company today. Like all modern global ESPs, we ... Continue Reading →

Tips, Tricks and the Importance of Subject Lines

As email marketers, we all know that subject lines are one of the most important drivers for getting email campaign ‘opens’. Users only get compelled ... Continue Reading →

A Brief Introduction to Responsive Mailer Design

The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. ... Continue Reading →

How major changes by Yahoo! & Google are going to impact your Email Marketing!

With Yahoo! recently announcing a huge change in their Email Policies and Gmail rolling out their new tabbed inbox for desktop as well as mobile, ... Continue Reading →

What is ‘Transpromo’ & why marketers should use it!

A word that has its origin from two different words ‘transactions’ and ‘promotions’ is steadily making its presence felt in the marketing world. A relatively ... Continue Reading →

Interesting Insights and Highlights from Octane and RAI’s India Retail e-Marketing Study 2013

Retail in India is in a state of flux with a multitude of changes on the horizon apart from the ones that have already come ... Continue Reading →

Opt-In Forms: How to use them and why

What is an Opt-in form and why do I need it? Asking permission has always been a sign of your respect for others, and this ... Continue Reading →

8 Tips to take your Email Marketing to the next level