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Gmail’s Feedback Loop and Unsubscribe Link

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two ... Continue Reading →

Effective Ways to Use Preheader in your Email Campaigns

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, ... Continue Reading →

New Tools on the Octane Platform

Our last blog was about the new enhancements to the Octane platform. In this blog, we will be talking about the new tools that we ... Continue Reading →

New Enhancements on the Octane Platform

Month after month, the technology teams at Octane are constantly engaged in refining and developing the capabilities of our Email Marketing platform. Keeping pace with ... Continue Reading →

e-Marketing in India for 2014 is all about ‘Igniting Engagement’

It’s that time of the year once again when we at Octane pour over data from our expansive annual e-Marketing survey, pivot long charts, crunch ... Continue Reading →

The Effects on Email Marketing as Google Starts Caching Email Images

Just when email marketers had started to understand the impact of the changes Google had made to Gmail with the inbox tabs, there is another ... Continue Reading →

Infographics and Visual Representation of Data

In this era of fast moving and evolving technology and content on demand; there are multiple options for smart consumers to gather relevant and important ... Continue Reading →

Data Security & Privacy on the Octane Platform

Data Security & Privacy is one of the most fundamental cornerstones of any software, service or technology company today. Like all modern global ESPs, we ... Continue Reading →

Tips, Tricks and the Importance of Subject Lines

As email marketers, we all know that subject lines are one of the most important drivers for getting email campaign ‘opens’. Users only get compelled ... Continue Reading →

A Brief Introduction to Responsive Mailer Design

The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. ... Continue Reading →

8 Tips to take your Email Marketing to the next level