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How to monetize from your Opt-in database?

Have you spent a good amount of your time converting your website’s visitors into subscribers? If yes then now it’s time to make some profit ... Continue Reading →

Gmail Decoded

The past faced changes at Gmail over the last one year has thrown newer challenges for marketers. One can say it has been a roller ... Continue Reading →

Google becomes more Action Packed

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. ... Continue Reading →

What’s in for Retail Marketers in 2014? Highlights from India Retail e-Marketing Study 2014

Retail in India has taken a huge leap from what it was 5 years ago. With the success of Online Retail, marketers have seen an ... Continue Reading →

Behavioural Targeting and SMS Integration on Octane

We all know that all marketers capture customer data. However, the main question is that, is this data put somewhere in a folder or is ... Continue Reading →

What’s new on Octane? Template Design and Video Tagging

Octane keeps on updating new tools and features on its platform as per the inputs of its users. Keeping this in mind here are two ... Continue Reading →

Introducing DMARC

Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions ... Continue Reading →

Heartbleed – OpenSSL Vulnerability

OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely ... Continue Reading →

Gmail’s Feedback Loop and Unsubscribe Link

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two ... Continue Reading →

Effective Ways to Use Preheader in your Email Campaigns

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, ... Continue Reading →

8 Tips to take your Email Marketing to the next level