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To Send or Not to Send, Frequency is the Question

Its Monday morning as I write this blog, 7 AM to be precise. I have received quite a lot of emails last night, as is ... Continue Reading →

Avoid these Email Marketing Mistakes

Trying to do it yourself Ever felt the need to go to a doctor for a minor problem? Not really, right? Self-medication may work after ... Continue Reading →

Boost your email ROI through social media outreach

We all know the power of the Internet by now, and that of Web 2.0 in particular. It can topple a dictator, case in point ... Continue Reading →

Tips to design engaging E-mailers for your business campaigns

Social media might be the new kid on the block, but the good old email is still one of the best channels to promote your ... Continue Reading →

Importance of the Subject line

The 50-character subject line is King. The subject line can literally make or break your success. It will either entice your audience or push them ... Continue Reading →

Top 5 Tips for an Effective Email Campaign

Most of us would like to believe that email is now playing second fiddle to social media in terms of advertising and marketing. On the ... Continue Reading →

Why permission email marketing in India

Octane is committed towards evangelizing permission marketing in India, especially permission email marketing. Purely because it makes good business sense to build relationships and to ... Continue Reading →

8 Tips to take your Email Marketing to the next level