So you have been successful in capturing the attention of a potential customer but how do you keep that lead engaged? This month we’ve introduced several new features that will address this issue in a unique way and boost your marketing efforts to a whole new level.
• Call Back URL
Have you, as a marketer, ever wondered about how to get the status of the report and the custom data on your notified server? Previously, it was a time consuming task to export reports via the API Method. However, with our New Call Back URL, it has become easier for a marketer to know the responses of your subscriber base in real-time.
A simple diagram makes it easy for you to understand.
• Bounce Trigger
Triggers are basically pre-defined actions that are executed automatically when certain conditions are met. This nifty tool delivers automated marketing messages based on your customer’s behavior. With Octane’s new Bounce trigger, the marketer can reach out to their subscribers with their wrong or misspelled email address by sending them a SMS on their mobile number.
• Conditional Mailer
A conditional mailer is a new feature added to Octane platform which helps marketer to customize mailers according to the subscribers’ behavior. As the subscriber match the criteria set by the marketer for the dynamic content (like an industry, job title, or even a score or grade), a variation of content will be displayed that’s relevant to that subscriber.
• A/B Split testing
A simple way to truly know what works for your business and subscribers is to do A/B split testing. It’s actually very much like it sounds, you send out multiple options or versions of your campaign to multiple but distinct groups of your customers to see which version gets the best results (such as opens, click through rate, conversions or shares).
1. The marketer will be able to see the winner of the campaign in the snapshot page.
A single enhancement in AB Split campaign by Octane has made it more effective for your marketing efforts. In the older version of AB Split the user has no choice to select any version in case of tie, in order to break this monotonous way, in new enhancement we have added an option to choose the best campaign which you think will work better or a random version will be selected by the platform itself.
We hope these new tools help out strategize your campaigns more effectively. Please share your feedback on these new features at firstname.lastname@example.org.