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How to monetize from your Opt-in database?

Have you spent a good amount of your time converting your website’s visitors into subscribers? If yes then now it’s time to make some profit out of it! With the ISPs getting stricter and consumer getting smarter by the day, it’s not very easy to spam and fool consumers.  A targeted opt-in email database is […]

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Gmail Decoded

The past faced changes at Gmail over the last one year has thrown newer challenges for marketers. One can say it has been a roller coaster ride for both marketers and consumers and finally the dust is settling down. This blog tries to address such changes and may be seen as a mid-year round up […]

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Google becomes more Action Packed

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. For instance you receive an invitation to attend an event; a button will appear at the end of the subject line of that email in your inbox that will say […]

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What’s in for Retail Marketers in 2014? Highlights from India Retail e-Marketing Study 2014

Retail in India has taken a huge leap from what it was 5 years ago. With the success of Online Retail, marketers have seen an enormous change in the Retail industry. The Offline Retail marketers are also catching up to online trends and using e-Marketing channels for their benefit. Keeping this in mind, in continuation […]

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Behavioural Targeting and SMS Integration on Octane

We all know that all marketers capture customer data. However, the main question is that, is this data put somewhere in a folder or is actually used for the benefit of your organization? With Behavioural Targeting you can achieve the latter. Behavioural Targeting is the new feature on Octane Platform which allows marketers to send […]

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What’s new on Octane? Template Design and Video Tagging

Octane keeps on updating new tools and features on its platform as per the inputs of its users. Keeping this in mind here are two updates for you on the Octane platform: Template Design One of the biggest tensions of marketers is that they have to ‘literally’ run behind their design team to get their […]

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Introducing DMARC

Email marketing is one of the most successful channels of customer engagement and ROI. It is used by marketers across the globe to send millions of emails daily under the umbrella of promotional, transactional and Newsletter campaigns. Therefore, it sees a lot of bad actors trying to bombard users with emails by using domain addresses […]

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Heartbleed – OpenSSL Vulnerability

OpenSSL is a global open source encryption code which is followed by all the websites across the world, that encrypts data and flow it securely across servers. The 2012 version of OpenSSL had a bug also known as the Heartbleed vulnerability, which was found by Google’s Security Analyst Neel Mehta. The solution (CVE-2014-0160) of the […]

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Gmail’s Feedback Loop and Unsubscribe Link

Gmail is always up to the task of making its user’s experience safer and better. Following this path, Gmail has recently come up with two new features that intend to reduce the number of complaints against unsolicited emails by users by giving them an opportunity to unsubscribe to mailers easily. The first feature is an […]

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Effective Ways to Use Preheader in your Email Campaigns

A preheader is the text that is displayed along the subject line when you see a mail in your inbox. When you open the mail, a preheader is present below the subject line and above the text of the actual mailer. It provides more information to the subscriber about the mailer, which may prompt a […]

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