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Cross Channel Communication

Marketers feel a constant need to innovate their communicating methods as people are constantly producing enormous data using numerous devices and channels. With the evolution of digital marketing, we have got multiple channels for marketers to communicate and find new audience. Earlier marketers aimed to choose a single channel usually the one which works the […]

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How to convert your traffic into leads?

Content marketing is one of the brilliant ways to fascinate traffic to a website. But converting that traffic into leads is a real challenging task. Not all the traffic that the marketers are able to draw to their website gets converted into the revenue, sales or leads! Here are the few tips to convert traffic […]

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Pest Control your Spam Rates!

Email deliverability is all about how you measure the success of your emails reaching the inbox without bouncing, or being marked as spam. And At Octane, we are very serious about email deliverability. A program that is used to filter out the unwanted emails and prevent those emails from getting to the recipient’s inbox is […]

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4 Ways to Segment your Email Campaigns for Better ROI

So you’ve got a list of e-mail addresses and you want to send out email campaigns to boost your ROI. Pretty justified! But sending out the same campaign to the entire list? Pretty vague! This is where segmentation bangs in, because an effective email marketing campaign is all about RELEVANCY i.e., sending the RELEVANT information […]

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10 Best Practices for Email Marketing in 2017

It’s been 45 years since Email was invented, yet this medium is more important than ever for the Digital Marketer. 56% India Marketers plan to allocate a majority of their budget to Email in 2017. And why not? Email has nearly three times as many user accounts as Facebook and Twitter combined and 40x more […]

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8 Tips to take your Email Marketing to the next level

So let’s start from the beginning. You find yourself wanting to send an email campaign about your latest product launch or a promotion of your existing product. You have your email database in hand and you want to reach your customers faster. And a second before you hit the send button you have a few […]

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Octane’s update on Google Postmaster, a critical feedback loop for email marketers

GMAIL opens its blackbox. Gmail’s spam filter is not perfect. In fact, it is quite likely for a legitimate email to get consigned to the spam folder. However, for every email of yours that lands in the spam box, Google docks a few points from your business reputation scorecard. So to bridge this gap, Google […]

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Octane’s 8 proven tips to power up your Holiday Email Marketing Campaign for 2015

Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition in its own right. It provides India Marketers with the perfect opportunity to establish a human connection with consumers and galvanise online traffic to the checkout section! This is evidenced […]

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It’s that time of the year, Clean your list for Email Marketing success

Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn’t have the right email ids. Scrubbing your lists periodically can help you […]

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Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM)

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State of e-Marketing India Study 2015 – The Digital DNA. This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014) […]

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