Features  |  Pricing  |  Solution  |  Why Octane  |  Resources  |  Digital 2019  |  Company  |  Contact Us     No Spam
Archive by Author

Octane’s update on Google Postmaster, a critical feedback loop for email marketers

GMAIL opens its blackbox. Gmail’s spam filter is not perfect. In fact, it is quite likely for a legitimate email to get consigned to the spam folder. However, for every email of yours that lands in the spam box, Google docks a few points from your business reputation scorecard. So to bridge this gap, Google […]

Comments Off on Octane’s update on Google Postmaster, a critical feedback loop for email marketers Continue Reading →

Octane’s 8 proven tips to power up your Holiday Email Marketing Campaign for 2015

Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition in its own right. It provides India Marketers with the perfect opportunity to establish a human connection with consumers and galvanise online traffic to the checkout section! This is evidenced […]

Comments Off on Octane’s 8 proven tips to power up your Holiday Email Marketing Campaign for 2015 Continue Reading →

It’s that time of the year, Clean your list for Email Marketing success

Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn’t have the right email ids. Scrubbing your lists periodically can help you […]

Comments Off on It’s that time of the year, Clean your list for Email Marketing success Continue Reading →

Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM)

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State of e-Marketing India Study 2015 – The Digital DNA. This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014) […]

Comments Off on Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM) Continue Reading →

How to monetize from your Opt-in database?

Have you spent a good amount of your time converting your website’s visitors into subscribers? If yes then now it’s time to make some profit out of it! With the ISPs getting stricter and consumer getting smarter by the day, it’s not very easy to spam and fool consumers.  A targeted opt-in email database is […]

Comments Off on How to monetize from your Opt-in database? Continue Reading →

Gmail Decoded

The past faced changes at Gmail over the last one year has thrown newer challenges for marketers. One can say it has been a roller coaster ride for both marketers and consumers and finally the dust is settling down. This blog tries to address such changes and may be seen as a mid-year round up […]

Comments Off on Gmail Decoded Continue Reading →

Google becomes more Action Packed

Google has done it again! Here comes Gmail’s ‘Action Buttons’. Gmail’s Action Buttons allows a user to take action on an email before opening it. For instance you receive an invitation to attend an event; a button will appear at the end of the subject line of that email in your inbox that will say […]

Comments Off on Google becomes more Action Packed Continue Reading →

What’s in for Retail Marketers in 2014? Highlights from India Retail e-Marketing Study 2014

Retail in India has taken a huge leap from what it was 5 years ago. With the success of Online Retail, marketers have seen an enormous change in the Retail industry. The Offline Retail marketers are also catching up to online trends and using e-Marketing channels for their benefit. Keeping this in mind, in continuation […]

Comments Off on What’s in for Retail Marketers in 2014? Highlights from India Retail e-Marketing Study 2014 Continue Reading →

Behavioural Targeting and SMS Integration on Octane

We all know that all marketers capture customer data. However, the main question is that, is this data put somewhere in a folder or is actually used for the benefit of your organization? With Behavioural Targeting you can achieve the latter. Behavioural Targeting is the new feature on Octane Platform which allows marketers to send […]

Comments Off on Behavioural Targeting and SMS Integration on Octane Continue Reading →

What’s new on Octane? Template Design and Video Tagging

Octane keeps on updating new tools and features on its platform as per the inputs of its users. Keeping this in mind here are two updates for you on the Octane platform: Template Design One of the biggest tensions of marketers is that they have to ‘literally’ run behind their design team to get their […]

Comments Off on What’s new on Octane? Template Design and Video Tagging Continue Reading →