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10 Best Practices for Email Marketing in 2017

It’s been 45 years since Email was invented, yet this medium is more important than ever for the Digital Marketer. 56% India Marketers plan to allocate a majority of their budget to Email in 2017. And why not? Email has nearly three times as many user accounts as Facebook and Twitter combined and 40x more […]

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A big News for all Marketers: Gmail Supports Responsive Design Mailers

Research says 56% of emails were opened on mobile devices and around 59% of emails are designed for responsive for mobiles. With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement […]

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Email Marketing: Octane’s New Features & their Uses

So you have been successful in capturing the attention of a potential customer but how do you keep that lead engaged? This month we’ve introduced several new features that will address this issue in a unique way and boost your marketing efforts to a whole new level. • Call Back URL Have you, as a […]

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8 Tips to take your Email Marketing to the next level

So let’s start from the beginning. You find yourself wanting to send an email campaign about your latest product launch or a promotion of your existing product. You have your email database in hand and you want to reach your customers faster. And a second before you hit the send button you have a few […]

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Octane’s update on Google Postmaster, a critical feedback loop for email marketers

GMAIL opens its blackbox. Gmail’s spam filter is not perfect. In fact, it is quite likely for a legitimate email to get consigned to the spam folder. However, for every email of yours that lands in the spam box, Google docks a few points from your business reputation scorecard. So to bridge this gap, Google […]

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Octane’s 8 proven tips to power up your Holiday Email Marketing Campaign for 2015

Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition in its own right. It provides India Marketers with the perfect opportunity to establish a human connection with consumers and galvanise online traffic to the checkout section! This is evidenced […]

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It’s that time of the year, Clean your list for Email Marketing success

Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn’t have the right email ids. Scrubbing your lists periodically can help you […]

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Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM)

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State of e-Marketing India Study 2015 – The Digital DNA. This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014) […]

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How to monetize from your Opt-in database?

Have you spent a good amount of your time converting your website’s visitors into subscribers? If yes then now it’s time to make some profit out of it! With the ISPs getting stricter and consumer getting smarter by the day, it’s not very easy to spam and fool consumers.  A targeted opt-in email database is […]

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Gmail Decoded

The past faced changes at Gmail over the last one year has thrown newer challenges for marketers. One can say it has been a roller coaster ride for both marketers and consumers and finally the dust is settling down. This blog tries to address such changes and may be seen as a mid-year round up […]

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