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Increase Email Opt-ins and Grow Your List

by Octane on February 22, 2012 in Tips & Resources

We all know that improving the opt-in rate is the best way to help grow your list. Email addresses acquired this way carry far higher ... Continue Reading →

Why Email Marketing Fails!

by Octane on February 15, 2012 in Tips & Resources

The reason why so many businesses fail to run a halfway decent email marketing campaign is not because they planned and executed it wrongly, although ... Continue Reading →

How to Win at Seasonal Email Marketing

by Octane on February 8, 2012 in Tips & Resources

So you feel you should have done something extra this past Christmas and New Year, but had no idea where to begin? If yes, then ... Continue Reading →

Is Your Mobile Email Marketing-Ready?

by Octane on January 25, 2012 in Tips & Resources

Mobile platforms are fast catching up with computers and laptops in terms of traffic. And with the flurry of new and smaller devices being introduced ... Continue Reading →

e-Marketing 2012: Trends and Challenges

by Octane on January 17, 2012 in Tips & Resources

After weeks of rigorous research and analysis, we are proud to publish the 2nd Annual India e-Marketing report- ‘Gearing Up For Growth’ by Octane Research. ... Continue Reading →

New Year Resolutions for Email Marketers

by Octane on January 4, 2012 in Tips & Resources

We are all familiar with New Year resolutions. They come as flashes of inspiration, things we had been planning to do for a very long ... Continue Reading →

Top five reasons for NOT to buy email lists

by Octane on December 27, 2011 in Tips & Resources

Top five reasons NOT to buy email lists There can be no doubt that email makes marketing easy. So easy in fact, that sometimes businesses ... Continue Reading →

Corporate Goes Green: The green initiative by Ministry of Corporate Affairs

by Octane on December 21, 2011 in Tips & Resources

(*Photo: ЩΛŘĐ, Flickr.com) As announced recently, the ministry of corporate affairs released a circular establishing the use of email for service of compliance documents. This ... Continue Reading →

Why Social Media is not working for You

by Octane on December 14, 2011 in Tips & Resources

Our heart goes out to the small businesses: the goals are always ambitious, the resources are always limited, and there is a great deal of ... Continue Reading →

Understanding and Applying Earned Media

by Octane on December 8, 2011 in Tips & Resources

Unlike the alternate media types .i.e. paid media and owned media—earned media is the most challenging for the marketers. That is so because this type ... Continue Reading →