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How to Test Landing Pages

by Octane on May 17, 2012 in Tips & Resources

Search marketers know only too well that while creating a landing page is easy, making one that works successfully, is not. There is no secret ... Continue Reading →

Benefits of Mobile Marketing

by Octane on May 11, 2012 in Tips & Resources

With smartphones and tablet devices surging ahead in the race of personal computing, mobile marketing holds a lot of promise for businesses. The craft has ... Continue Reading →

Social + Email: Synergies for e-Marketing

by Octane on May 2, 2012 in Observations & Answers

The fact that email marketing works is demonstrated beyond any doubt by its strong and growing adoption. However, digital marketers also feel—quite correctly—that a campaign ... Continue Reading →

Top Mistakes in Web Design

by Octane on April 25, 2012 in Tips & Resources

If someone offered you a dollar for every time a potential customer was turned off by some poorly designed element of a website, you’d be ... Continue Reading →

Why is that Email Spam? Ask Gmail!

by Octane on April 18, 2012 in New Features & Updates, Observations & Answers

Google has recently announced a new feature related to Gmail spam filters. From now on, in addition to pushing the offending emails to the spam ... Continue Reading →

Blogging Tips for Small Businesses

by Octane on April 11, 2012 in Tips & Resources

Blogging has become a very important activity for businesses these days. Besides being a central point for announcements, a blog is also a powerful tool ... Continue Reading →

Viral Marketing: Is There a Secret Recipe?

by Octane on April 4, 2012 in Tips & Resources

Every online marketer dreams of that perfect campaign that goes viral – a flood of tweets, shares or posts with numbers hovering around a few ... Continue Reading →

Creating Better Business Pages for LinkedIn

by Octane on March 28, 2012 in Tips & Resources

Despite gaining much popularity over the last few years, LinkedIn remains a highly underrated platform for businesses. So far, individuals have used it to spread ... Continue Reading →

Getting Started with Pinterest

by Octane on March 21, 2012 in Tips & Resources

It’s been a long time since something generated as much interest as Pinterest has. However, not many people are able to experience its addictive nature ... Continue Reading →

All about Twitter Hashtags

by Octane on March 14, 2012 in Tips & Resources

Even though this micro-blogging social network has been around for some time, hash tags are still shrouded in mystery. Let’s have a quick look at ... Continue Reading →