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Pest Control your Spam Rates!

Email deliverability is all about how you measure the success of your emails reaching the inbox without bouncing, or being marked as spam. And At ... Continue Reading →

4 Ways to Segment your Email Campaigns for Better ROI

So you’ve got a list of e-mail addresses and you want to send out email campaigns to boost your ROI. Pretty justified! But sending out ... Continue Reading →

10 Best Practices for Email Marketing in 2017

It’s been 45 years since Email was invented, yet this medium is more important than ever for the Digital Marketer. 56% India Marketers plan to ... Continue Reading →

A big News for all Marketers: Gmail Supports Responsive Design Mailers

Research says 56% of emails were opened on mobile devices and around 59% of emails are designed for responsive for mobiles. With so many potential ... Continue Reading →

Email Marketing: Octane’s New Features & their Uses

So you have been successful in capturing the attention of a potential customer but how do you keep that lead engaged? This month we’ve introduced ... Continue Reading →

8 Tips to take your Email Marketing to the next level

So let’s start from the beginning. You find yourself wanting to send an email campaign about your latest product launch or a promotion of your ... Continue Reading →

Octane’s update on Google Postmaster, a critical feedback loop for email marketers

GMAIL opens its blackbox. Gmail’s spam filter is not perfect. In fact, it is quite likely for a legitimate email to get consigned to the ... Continue Reading →

Octane’s 8 proven tips to power up your Holiday Email Marketing Campaign for 2015

Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition ... Continue Reading →

It’s that time of the year, Clean your list for Email Marketing success

Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal ... Continue Reading →

Online Marketing Trends in 2015 – Voice of India Marketers (#VoIM)

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Octane has released the 5th edition of its Annual State ... Continue Reading →

8 Tips to take your Email Marketing to the next level