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Gmail Decoded
Gmail Decoded
 
From past one year Gmail has thrown in so many changes and it has been a roller coaster ride for all marketers. Before you are able to catch-up to one variation, another task is waiting for you to churn your brains.

This blog will work like an almost mid-year round up of Gmail for you. We will be talking about Gmail's 3 biggest changes in the past year: Feedback loop (FBL) and unsubscribe link, Action buttons and Gmail Style-tag. To read the complete blog please,
 
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bullet Coming soon - 5th Annual Report 2014 Survey

bullet Storai covers 'India Retail e-Marketing Study 2014'

bullet Octane as Red Herring's Top 100 Asia Tech Companies

bullet Delhi Retail Summit 2014
 
 
 
Octane Research
Coming Soon – 5th Annual Research Survey 2014

This is the 5th year running for Octane's 5th Annual 'State of e-Marketing on India' Report. In the past we have reached out to over 2000 India marketers with our report, spending 415 man months to create these reports. These state of e-Marketing reports are a one of kind reports created by Octane that represents the voice of India marketers across 12 industry verticals about their strategies and budgets relating e-Marketing.
This year's report will be a milestone talking about 5 years of India online and creating a path for marketers to tread towards of the bigger picture of India in 2020. The survey link will be out on 1st October 2014, we will wait for you to give us 10 minutes of your time and participate in the survey. To know more about Octane Research,

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ReTechCon
Storai covers 'India Retail e-Marketing Study 2014'
The Storai magazine covered comprehensively the RAI and Octane 'India Retail e-Marketing Study 2014' in their August 2014 issue. This report is created exclusively for retail marketers in India and how they practice e-Marketing. Both online and offline retail business marketers participated and talked about how e-Marketing helps in customer engagement and revenue generation. To read the complete article,
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Red Herring
Octane as Red Herring's Asia Top 100 Tech Companies
The Red Herring awards are known for recognising companies across the world for their technological innovation. Thousands of applicants and choose top 100 companies on the basis of business model, marketing strategies, price point, funding, foot-print and customers. It's our honour to say that Octane was able to cut through the clutter and immerge in the top 100 finalists for Red Herring's Asia chapter. To know more about these awards,
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IAMAI
Delhi Retail Summit 2014
The Delhi Retail Summit is an initiative of RAI (retailers Association of India) to bring retailers of North India together under one roof for knowledge sharing and networking. As an exclusive digital partner of RAI, team Octane was present at the event with the RAI ain Octane 'India Retail e-Marketing Study 2014' reports to spread some know-how about how retailers can leverage from e-Marketing. The event was a great success with insightful speaker sessions and round-table discussions. To know more about the event,
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