Segmentation Techniques to Increase Your ROI

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Why Segmentation is Important in Email Marketing?

Most marketers are familiar with the concept of segmentation, but there are marketers who overlook this strategy in their own campaigns.

Segmentation of mailing lists makes sure your emails are more targeted and personalized. This is a less robotic way to reduce the liability of an abscessed user hitting the "Mark as Spam" button and more often than not, segmentation also boost your ROI.

It's all about delivering the RELEVANT INFORMATION to the RELEVANT SUBSCRIBERS.

According to our annual "Digital by Default" report, top 3 segmentation techniques which India Marketers plan to implement in 2017 are:
Interest based preferences
Interest Based Preferences (69%)
Open & Click Activity
Recent Open and Click Activity (50%)
Purchasing History (69%)
For more such insights from our research,
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