Most marketers are familiar with the concept of segmentation, but there are
marketers who overlook this strategy in their own campaigns.
Segmentation of mailing lists makes sure your emails are more targeted and
personalized. This is a less robotic way to reduce the liability of an abscessed user
hitting the "Mark as Spam" button and more often than not, segmentation also
boost your ROI.
It's all about delivering the RELEVANT INFORMATION to the RELEVANT SUBSCRIBERS.
According to our annual "Digital by Default" report, top 3 segmentation techniques which India Marketers plan to implement in 2017 are:
Interest Based Preferences (69%)
Recent Open and Click Activity (50%)
Purchasing History (69%)
For more such insights from our research,
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