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TOUG Mumbai TOUG Delhi
New Tools on The Octane Platform Retail CFO Summit Mumbai
eTailing Mumbai Expo    
CTR eTail 2014 - State of Email Marketing in Retail Online in India
CTR eTail 2014 After releasing two reports that covered the macroscopic view of the State of e-Marketing and Email Marketing in India as a whole, we went ahead further and analysed data which resulted in the creation of a more focussed research report called 'CTR eTail 2014 - State of Email Marketing in Retail Online in India'.

Our team analysed 85 eTail companies and reviewed 6.5 Billion emails to get an in-depth knowledge of the trends across the eTailing sector when it comes to Email Marketing campaigns. The recurring questions concerning ROI, open rates and click rates are answered in the report, as well as new subjects like cart abandonment, re-engagement programmes, web form, social media sign ups etc. are also discussed in detail in this report.
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The Octane User Group Meet - Mumbai TOUG Mumbai
The first TOUG of 2014 was held in Mumbai at The Orchid Hotel Vile Parle (E) and it was all about Big Data, Analytics and Research. The first session of this meet was presented by our guest speaker Mr. Vikram Adige (Director of Business Development - AIMIA India) who spoke on the topic ''The Findings of AIMIA's India loyalty survey - Now Is The Time'. The second session was on the topic ''The State of Email Marketing in India - Findings from the Research Series' by our own Mr. Punit Modhgil (MD and Co-Founder, Octane Marketing), who talked about the findings of Octane's two research reports namely Igniting Engagement and Inbox. For more information about the sessions and the speakers' presentations
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New Tools on The Octane Platform New Tools on The Octane Platform
Our last blog was about the new features and enhancements added to the Octane platform. In this blog, we will be talking about the new tools that we have recently added the manner in which they can be used in campaigns. So here you go the new tools on the Octane platform...
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eTailing Mumbai Expo eTailing Mumbai Expo
Octane being a partner with eTailing India was present at the eTailing Mumbai Expo at The Lalit, Mumbai from 27th February to 1st March 2014. At the expo, we released for the first time our CTR eTail Report 2014 with our Managing Director and Co-Founder Mr. Punit Modhgil presenting an exclusive session featuring the research findings with the attending delegates. For more details on the expo...
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The Octane User Group Meet - Delhi TOUG Delhi
After a successful TOUG in Mumbai, our second TOUG event of the year 2014 will be held in Delhi at Hilton Garden Inn, Saket on the 19th of March 2014. For more information about TOUG meets, covering speakers, topic and feedback...
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Retail CFO Summit Mumbai Retail CFO Summit Mumbai
Retail CFO Summit is a flagship event by Retail Association of India (RAI). Team Octane will be present at the second edition of the event at Hotel Trident in Mumbai and the theme of the event is 'Maintaining Health and Creating Wealth'. The highlight of the summit is a session with world renowned inspirational speaker Mr. Devdutt Pattnaik. For more details about the event...
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