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bullet TOUG Mumbai

bullet ReTechCon 2014, Mumbai
bullet RAI and Octane Retail India Study 2014

bullet IAMAI Travel and Tourism Summit 2014, Delhi
Behavioural Targeting and SMS Triggers on Octane
Behavvioural Targeting
Behavioural Targeting is the new feature on Octane Platform which allows marketers to send new campaign on the basis of the past campaign's subscriber behaviour. A marketer can now send targeted emails to his/her subscriber list keeping in mind their Open, Click and Un-Opened activity for any campaign that was sent in the past. In future this will help marketers to get the best out of their email campaigns. To read ahead,
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TOUG Mumbai
Our 19th Octane User Group Meet (TOUG) in Mumbai on the 17th of June 2014 was a great success. We had great participation from marketers across industries and insightful speaker sessions. We would like to thanks our speakers Mr. Jaimit Doshi (Head Marketing & Product at Kotak Securities) who talked about 'Quantum Physics & the Digital Marketer' and Mr. Ashish Khazanchi (Managing Director at Enormous) who gave a perceptive session on 'Brand Building through Story Telling'. For the photographs of TOUG Mumbai and participant feedback,
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ReTechCon 2014, Mumbai
The 10th Edition of ReTechCon was a smashing event. We as digital partners of RAI were present at this 2 days extravaganza at the Renaissance Hotel, Mumbai on 18th and 19th of June 2014. The show saw a full house, with who's-who of Retail industry in India present at the event. We also successfully launched RAI-Octane Retail India Study 2014 at the event with all attendees and participants asking for more. To know about the highlights of the Report,
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Retail Study
RAI and Octane Retail India Study 2014
The 'India Retail e-Marketing Study 2014' talks about how retail marketers from online and offline retail organizations use digital media channels like Email, social Media, SMS and Mobile to generate customer engagement and in-return achieve revenue growth. This is the second version of the report in continuation to last year's study that investigated the impact of technology on the Indian retail marketing initiatives. The 2014 version of the report covers in detail how these channels work towards customer engagement, also giving insights on how offline and online retailers use these channels differently for their marketing initiatives. For more details about the report,
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IAMAI Travel and Tourism Summit 2014, Delhi
Statistics say that Travel and Tourism is one of the largest growing industries under the banner of e-Commerce. Keeping this in mind the IAMAI Travel and Tourism Summit 2014 at Shangri-La, Delhi on the 6th of August 2014 seems the place to be. Team Octane will also be present at the event; we will look forward to meet you there. For more information about the event,
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