January 2016 | Annual Report Launch

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Digital India Annual State of Online Marketing in India 2016 (#VoIM)
 For more such updates download you copy of the Report.
 'Digital India: Annual State of Online Marketing in India 2016' 
(no registration needed)
India Digital Marketing 2015 Research
Key Highlights from Digital India: State of Online Marketing in India 2016:
Customer Acquisition
 
Customer Acquisition is the primary focus for marketing activities to be carried out in 2016 for a majority (58%) of India Marketers
 
Revenues Generated through e-Marketing activities
 
85% of the India Marketers are tracking revenues generated through e-Marketing activities. 50% of respondents share that e-Marketing activities are contributing to more than 10% share of their revenues.
 
Social Media Topped
 
Social Media (66%) topped the list of marketing activities planned for 2016. Email Marketing was not left behind, with a 53% share of India Marketers. More than 50% of marketers are planning to increase investment in all these activities.
 
Maximum Customer Engagement
 
Social Media updates was the top choice for achieving maximum customer engagement (46%), followed by email campaigns (28%). SMS Marketing was the least preferred (8% of votes).
 
Brand Reputation
 
64% of India Marketers believe that Social media helps in improving brand reputation and increasing awareness. Social Media also helps in extending the reach of email content to new markets and accelerating the growth of subscribers.
 
Integrated Campaigns
 
80% of India Marketers believe that integrated campaigns (Email, Social and Mobile) can result in a moderate to significant increase in conversion rates.
 
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